What the users say…
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel
ESPN Radio’s Mo Davenport
It’s time to write a series of success stories about radio fighting back against all of the negative news. What is it that ESPN Radio is doing that’s working so well? They’re up healthy double digits
Cooper Lawrence: It’s about the listener
Cooper Lawrence is a developmental psychology expert and the host of her own nationally syndicated radio show
Entertainment Radio
The idea here, is an unfamiliar, seldom used approach to radio ... entertainment. Radio as an entertainment medium ... pretty wild idea, huh?Entertainment, not...
Tim Spengler, Initiative North America
Tim leads Initiative’s North American channel activation efforts and oversees the unification of all buying departments including national
Talk radio: the real revenue generator
Here’s some interesting data on just how powerful the talk radio medium is as a revenue generator–it’s mind blowing stuff. A while back, I had my staff analyze
Is it Time for a Change?
We've come to this special time of the year again, when the networks have shared their strategies for the upcoming year and marketers are considering how to align these options
How to shut up Bob Neil
We’re speaking today with Bob Neil, the CEO of Cox Radio. And Bob your company and Inner City recently launched an ad campaign
The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s.
Hispanic Radio Upfront
While most think of the annual Network Radio Upfront being held in September and October, the Hispanic Radio Upfront has been held in May, prior to the television upfronts.
Getting the most mileage out of your sponsorship
Auntie Mame proclaimed: “It's a time for making merry, and so I'm for making hay. Tune the grand up, Call the cops out, Strike...
Upping HD Radio signal strengths
The possible rulemaking proposal for increasing power on FM HD Radio signals: What does it mean at the station with engineering and costs involved?
Marc Goldstein: President-CEO GroupM North America
At GroupM, he’s responsible for overseeing general management as well as strategic and administrative activities at each of the unit’s networks
The Conexion Thalia Radio Show
(archived from 5/07) - ABC Radio Networks and Latin superstar Thalia got together to launch “The Conexion Thalia Radio Show, a two-hour weekly radio program via ABC Radio Networks en Espanol.
An Open and Shut Case on Garage Doors
Situation: There is nothing more frustrating than a broken garage door. Garage doors are complicated and eventually all of them need service or replacement.