Sales Tip: Anything You Can Say, I Can Ask Better
I was reading a column in our local paper, and the columnist said, "My son-in-law should be a salesman
Emotionally Connecting with Listeners
There are a number of different techniques for following these rules and working to build an emotional connection with the audience.
Local news is the engine of small market radio, too
Editorial note: Archived from June, 2007Local news coverage is the lynchpin of successful radio in a small market. In north central Illinois, three radio...
Irwin Gotlieb on moving the media business forward
Irwin Gotlieb is the Global CEO of GroupM, the full service media investment management company
Citizen Journalism: Everything old is news again…
As many news staffs at radio stations have been cut to the bone, stations are increasingly relying on
"TheOne" 50-channel radio receiver to offer "Target Market Broadcasting"
Ludwig Enterprises, Inc, (LUDW) is a Florida based company which is entering the ethnic broadcasting market on a national scale.
What the users say…
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel
ESPN Radio’s Mo Davenport
It’s time to write a series of success stories about radio fighting back against all of the negative news. What is it that ESPN Radio is doing that’s working so well? They’re up healthy double digits
Cooper Lawrence: It’s about the listener
Cooper Lawrence is a developmental psychology expert and the host of her own nationally syndicated radio show
Entertainment Radio
The idea here, is an unfamiliar, seldom used approach to radio ... entertainment. Radio as an entertainment medium ... pretty wild idea, huh?Entertainment, not...
Tim Spengler, Initiative North America
Tim leads Initiative’s North American channel activation efforts and oversees the unification of all buying departments including national
Talk radio: the real revenue generator
Here’s some interesting data on just how powerful the talk radio medium is as a revenue generator–it’s mind blowing stuff. A while back, I had my staff analyze
Is it Time for a Change?
We've come to this special time of the year again, when the networks have shared their strategies for the upcoming year and marketers are considering how to align these options
How to shut up Bob Neil
We’re speaking today with Bob Neil, the CEO of Cox Radio. And Bob your company and Inner City recently launched an ad campaign
The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s.