Creating value in Sports Radio
I call it “the point of differentiation theory”. If all things are considered close to equal; price, quality, convenience and service, people will make the choice of one product over another because a product or service has
Martin Cass is taking planning to the next level
Martin Cass is Head of Communications Planning for Carat Americas and Head of the Procter & Gamble Account Worldwide for Carat.
Free News Research from Madison Avenue
Research budget get slashed this year? Well some good news is on the way. There are huge companies
Crisis Time – Change or Die
New Tactics: Keeping the music in step with what the listeners want to hear. Very important - in fact critical to keeping your radio station on track
Election Winner: Local Radio
It might seem strange to say, but we are finding that stations in mid and small markets are growing BECAUSE of their size! It’s a tough market out there
George Beasley: Radio vet keeps the faith by moving forward
With more than four decades in the radio broadcasting industry, Beasley Broadcast Group remains confident in the value of
Getting new formats into more markets: It’s about the music
How have we strayed from radio’s roots? Radio used to be
2008 station trading stumbles out of the gate
The first quarter of 2008 was, in a word, slow. Actually, the number of transactions filed with the FCC was roughly equivalent to the last quarter of 2007
Political campaign expert touts radio's advertising benefits
As candidates spend thousands of dollars on television ads, politicians shouldn't overlook the power of Radio ads
Dismal stock performance is tale of first half
If you are an investor in broadcast stocks and found the first quarter of 2008 disheartening, well it just got
Success Stories: ESPN Radio’s Jim Pastor
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN
Project Reinvention update
Kevin Gallagher and I had a meeting last week with the Media Policy committee of the 4As to give them an update of...
Keeping ahead of the copyright royalty costs
When the Copyright Royalty Board issued its new royalty rates for Internet radio webcasters a little more than a year ago, it set off a rollercoaster ride
Traug Keller: taking the ESPN brand ahead of the curve
Traug is the SVP, Production Business Divisions for ESPN. He’s responsible for all aspects of ESPN Radio
Emotionally Connecting with Listeners: We vs. Me
One key to connecting with the consumer through advertising is by including the consumer in the message