Mancow: Handling the content of AM with the style, pacing and humor of FM
Since leaving Emmis’ Q101 in Chicago July 2006, Erich “Mancow” Muller has entered a bit of a renaissance with
The Broadcast Genius You Probably Never Heard Of
Tim Russert, Michael DeBakey and George Carlin were just three of the extremely influential people who died this summer. Tony Schwartz was the fourth. Who?
Campbell’s Paul Alexander: Brand emotion, product integration and agency collaboration
Here, Paul talks about reaching the consumer, using new and traditional media combinations for brand objectives, agency collaboration and
Radio, the Ultimate One-on-One Medium:
Why Certain Vocal Characteristics Can Make or Break an Ad -- Each radio advertisement that goes on the air is used to deliver a message to the consumer. These messages are
Profitable ways to use extended HD Radio capacity
Hint: It pays to think like a merchant
By Deb Huttenburg
Broadcasters would do well to think like merchants when it comes to utilizing the extended...
How to gain a competitive edge: Start building your mobile database
According to Strategy Analytics, global mobile-ad spending was worth $1.4 billion in 2007, a number that is forecast to climb
Creating value in Sports Radio
I call it “the point of differentiation theory”. If all things are considered close to equal; price, quality, convenience and service, people will make the choice of one product over another because a product or service has
Martin Cass is taking planning to the next level
Martin Cass is Head of Communications Planning for Carat Americas and Head of the Procter & Gamble Account Worldwide for Carat.
Free News Research from Madison Avenue
Research budget get slashed this year? Well some good news is on the way. There are huge companies
Crisis Time – Change or Die
New Tactics: Keeping the music in step with what the listeners want to hear. Very important - in fact critical to keeping your radio station on track
Election Winner: Local Radio
It might seem strange to say, but we are finding that stations in mid and small markets are growing BECAUSE of their size! It’s a tough market out there
George Beasley: Radio vet keeps the faith by moving forward
With more than four decades in the radio broadcasting industry, Beasley Broadcast Group remains confident in the value of
Getting new formats into more markets: It’s about the music
How have we strayed from radio’s roots? Radio used to be
2008 station trading stumbles out of the gate
The first quarter of 2008 was, in a word, slow. Actually, the number of transactions filed with the FCC was roughly equivalent to the last quarter of 2007
Political campaign expert touts radio's advertising benefits
As candidates spend thousands of dollars on television ads, politicians shouldn't overlook the power of Radio ads