How to Steal Customers from the Yellow Pages
There are a number of very good reasons that local direct decision makers who are advertising primarily in the Yellow Pages should begin advertising...
Back to the Future, part one
“Then tell me, "Future Boy", who's President in the United States in 1985?” ‘Ronald Reagan.’ “Ronald Reagan? The actor?”
Battle of the Music Scheduling Systems software
The demands on music scheduling software are higher than ever, with HD-2 formats, online streaming, added non-music
Part 6 – Sales 90 day Outlook
With the Back-to-School season on the horizon, the 90 Day Outlook for several clothing categories as well as Shoes brighten from June
Why Shouting Copy Doesn’t Work
Once upon a time (now…long ago), James Brown had a hit with “Say It Loud, I’m Black and I’m Proud.” That song and its sentiment were right for the time. But in daily business practice, saying it loudly in a radio commercial doesn’t work so well, and here’s why
Phil Hendrie: Unpredictable, entertaining, insightful radio
Phil Hendrie got his start in radio as a music DJ and later in 1990 began his career in Talk Radio. The first Phil...
Part 5 – Marketing and Featured Aisle
While female shoppers are more likely to have a store preference for Skincare products, do their spending patterns vary as well? In short: yes....
Part 4 – Marketing and Retail Sales
Where and what are the habits today on spending in the clothing retail sector. Examining the retail vs outlets like Wal-Mart. Areas consumers are...
Kidd Kraddick in the Morning: Not your everyday cast of characters
The Kidd Kraddick in the Morning show is a hip, syndicated family friendly morning program out of Dallas. How did the
Part 3 – Marketing and Personal Finance
Knowing what consumers can and can not do or willing to do delivers you the pacing on how your local ad dollars will take...
Carnegie's Case Study: Hippie Radio strikes it big in Peoria
According to in-depth research by The Nielsen Company – Fact - Size matters to ‘Boomers’ – When people hear the term "Baby Boom generation," the first thing that comes to mind
Pt 2 – Marketing and the Economy, Knowing the Consumer
Knowing what consumers can and can not do or willing to do deliver you the pacing on how your local ad dollars will take shape. Areas consumers are focused on
Seeing the Broader Horizon for Broadcasters
There’s nothing like a transatlantic flight to remind you that looking at your environment from a higher perspective can really broaden your outlook. When...
Tom Sullivan: been there, done that!
“The Tom Sullivan Show,” launched early November 2007, is a daily, topic-driven look at news and issues that have or will have impact on...
Success with new media begins with commitment
There continues to be as many questions as solutions swirling around radio concerning the best approach for integrating new media with traditional media offerings....