Why Shouting Copy Doesn’t Work
Once upon a time (now…long ago), James Brown had a hit with “Say It Loud, I’m Black and I’m Proud.” That song and its sentiment were right for the time. But in daily business practice, saying it loudly in a radio commercial doesn’t work so well, and here’s why
Phil Hendrie: Unpredictable, entertaining, insightful radio
Phil Hendrie got his start in radio as a music DJ and later in 1990 began his career in Talk Radio. The first Phil...
Part 5 – Marketing and Featured Aisle
While female shoppers are more likely to have a store preference for Skincare products, do their spending patterns vary as well? In short: yes....
Part 4 – Marketing and Retail Sales
Where and what are the habits today on spending in the clothing retail sector. Examining the retail vs outlets like Wal-Mart. Areas consumers are...
Kidd Kraddick in the Morning: Not your everyday cast of characters
The Kidd Kraddick in the Morning show is a hip, syndicated family friendly morning program out of Dallas. How did the
Part 3 – Marketing and Personal Finance
Knowing what consumers can and can not do or willing to do delivers you the pacing on how your local ad dollars will take...
Carnegie's Case Study: Hippie Radio strikes it big in Peoria
According to in-depth research by The Nielsen Company – Fact - Size matters to ‘Boomers’ – When people hear the term "Baby Boom generation," the first thing that comes to mind
Pt 2 – Marketing and the Economy, Knowing the Consumer
Knowing what consumers can and can not do or willing to do deliver you the pacing on how your local ad dollars will take shape. Areas consumers are focused on
Seeing the Broader Horizon for Broadcasters
There’s nothing like a transatlantic flight to remind you that looking at your environment from a higher perspective can really broaden your outlook. When...
Tom Sullivan: been there, done that!
“The Tom Sullivan Show,” launched early November 2007, is a daily, topic-driven look at news and issues that have or will have impact on...
Success with new media begins with commitment
There continues to be as many questions as solutions swirling around radio concerning the best approach for integrating new media with traditional media offerings....
Mancow: Handling the content of AM with the style, pacing and humor of FM
Since leaving Emmis’ Q101 in Chicago July 2006, Erich “Mancow” Muller has entered a bit of a renaissance with
The Broadcast Genius You Probably Never Heard Of
Tim Russert, Michael DeBakey and George Carlin were just three of the extremely influential people who died this summer. Tony Schwartz was the fourth. Who?
Campbell’s Paul Alexander: Brand emotion, product integration and agency collaboration
Here, Paul talks about reaching the consumer, using new and traditional media combinations for brand objectives, agency collaboration and
Radio, the Ultimate One-on-One Medium:
Why Certain Vocal Characteristics Can Make or Break an Ad -- Each radio advertisement that goes on the air is used to deliver a message to the consumer. These messages are