EEO reminders
The FCC recently reminded everybody in the business that it can and will issue fines for failure to observe EEO requirements, even if you happen to be a licensee who is also a member of
The Financial Manager's Perspective: Make time for an ounce of prevention when planning on-air...
I have a friend who once moaned, “We never have time to do it right, but we always find time to do it twice.” ...
Radio Influences Online Behavior
A new study of "Digital Influencers" finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of...
Plan to Succeed
You will not survive an economic slowdown by simply hoping that you sell more or your current customer base buys more. Account planning
More Holiday ideas for sales
Another year has blown by. Now with the economy so bad, I saw a doghouse with a “foreclosure” sign on it, the dreaded first quarter is on the way, and some ideas are needed to
Match Your Advertisers with the Content
RAB's Radio Training Academy teaches the value of prospecting for advertisers whose typical customer is a good match with the station's typical listener. You'll get more appointments and have a higher success rate at closing them
Internet Radio Can Impact Online Sales
Online retail sales will grow again this year, although at a smaller rate than in previous years. According to information from Nielsen Online, the...
Family Attribution under the FCC Ownership Attribution Rules
An FCC decision on Titan Broadcasting held that John T. Pritchard’s (John Sr.) controlling interest in Pritchard Broadcasting is not attributable
Tips on Food Supplement Advertising
Food Supplement advertising has become an active area in broadcast advertising as it has elsewhere. The Federal Trade Commission (FTC) and the
What Soap Can Teach Us About Morning News Branding
If you want to find some of the most unimaginative work in broadcast television, take a gander at morning news image promos
Sarah Fay, Aegis Media North America CEO
Armed with a solid background and understanding of online and mobile marketing, Sarah Fay has been on a very fast track over the past 10 years within
Holiday Advice
With the year ending, ask for promotional calendars, with a promise for a plug. Something along the line of, “We are in need of calendars for our studio—and offices, etc.” Send us one and we’ll trade you a plug for your business.
Fooling Some of the People Some of the Time
(Could Get Your Station a Hefty Fine)
Whenever ratings week is around the corner, stations go into overtime mode to conjure up some promotion that...
Radio’s Recession Strategy: Focus Online
Faced with the recession and falling revenues, the radio industry has begun to sell online assets with some success. According to the Radio Advertising...
The evolution of AOL Radio
One year ago, our AOL Radio product faced a challenging future. Although we had one the largest and most devoted audiences, we faced some real business challenges -- royalty rates