Dude! You Can't Advertise Smokes, Right?
Well, no, not exactly. You cannot advertise or plug cigarettes or little cigars, but the other stuff? Well, not snuff
Success Stories: ESPN Audio’s John Fitzgerald
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN Radio is doing that’s working so well?
More on “Opportunity: Automotive Service”
Your readership at RBR must be exploding. I've had a ton of calls and emails regarding my memo "Opportunity, Automotive Service."
Most of them are...
An Interview with Rod Sherwood: Westwood One’s new CEO
Congratulations. You've got a huge job ahead of you and the management turnover at Westwood has been significant
Internet radio and the AFTRA issue
One of the first big hurdles the Internet radio industry had to overcome was ensuring that all
Candidate Hybrid Advertising: It’s Money in the Bank, not the Tank!
With less than two weeks to go to election day of what may be the most
Online Video Is All That Matters. To Some.
The number of Americans watching video via computers has doubled during the past year, from 32% to 63%
Opportunity: Automotive Service
Dear Friends: On my recent calls to top advertising people at General Motors, Ford and Chrysler – all are screaming the same thing: “CARS...
What movie trailers can teach us about tease writing
What's the ultimate purpose of a newscast? Phil Alvidrez, one of my old news directors, put it best.
Family Broadcasters – Pay Attention:
Sons and Daughters; Strike Out On Your Own - Family Attribution Under the FCC Ownership Attribution Rules. Two seemingly unrelated items appeared in the
Wireless Internet Radio
New people are discovering Internet radio everyday. But right now people have to think about how to connect, where to connect, or what to connect to in order to listen. When wireless access
The 2009 radio upfront: Caution flag raised in a tough economy
In our annual network radio upfront feature, we ask top media agency buyers for their take, along with noting the big issues
Forecast or Fairytale
There you are buried under a mound of paperwork - your schedule is absorbed by meetings with managers throughout your staff, phone calls, voicemail, email, calendars, spreadsheets – all to try and figure out which lie looks
"But Of Course We Talk to Them"
Innocent Steps That Can Land You In a Coordination Investigation - As we head into the final weeks of the general election, we can expect to see the kind of increased spending on
Sink your teeth into this…and/or-colds' a comin’
This one is a little different. But sometimes that’s what it takes to stand out. Halloween is just around the corner. Why not