Broadcasters assess the year ahead – Part I
2009 looks to be a challenging year in both radio and television. With the US economy in a severe decline, RBR/TVBR asked broadcasting industry leaders to share their views on the year ahead
Q4 just got worser and worser
As badly as Wall Street had beaten up on broadcasting stocks in the first three quarters of 2008, prices really fell off a cliff in Q4. Media companies were already suffering from an advertising recession, but
Michael Smerconish: Takin’ it nationwide
CBS Radio and Dial Global will syndicate The Michael Smerconish Show, currently heard weekday mornings (6:00-9:00AM, ET) on CBS Radio's
What’s driving Internet Radio?
This week at the Consumer Electronics Show in Las Vegas, Blaupunkt and miRoamer will announce a partnership to manufacture
2009 forecasts: Hold on to your hat
In our yearly forecast from the AAAAs, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR/TVBR asked major industry organization heads for their 2009 outlook, insights, solutions and ideas
EEO reminders
The FCC recently reminded everybody in the business that it can and will issue fines for failure to observe EEO requirements, even if you happen to be a licensee who is also a member of
The Financial Manager's Perspective: Make time for an ounce of prevention when planning on-air...
I have a friend who once moaned, “We never have time to do it right, but we always find time to do it twice.” ...
Radio Influences Online Behavior
A new study of "Digital Influencers" finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of...
Plan to Succeed
You will not survive an economic slowdown by simply hoping that you sell more or your current customer base buys more. Account planning
More Holiday ideas for sales
Another year has blown by. Now with the economy so bad, I saw a doghouse with a “foreclosure” sign on it, the dreaded first quarter is on the way, and some ideas are needed to
Match Your Advertisers with the Content
RAB's Radio Training Academy teaches the value of prospecting for advertisers whose typical customer is a good match with the station's typical listener. You'll get more appointments and have a higher success rate at closing them
Internet Radio Can Impact Online Sales
Online retail sales will grow again this year, although at a smaller rate than in previous years. According to information from Nielsen Online, the...
Family Attribution under the FCC Ownership Attribution Rules
An FCC decision on Titan Broadcasting held that John T. Pritchard’s (John Sr.) controlling interest in Pritchard Broadcasting is not attributable
Tips on Food Supplement Advertising
Food Supplement advertising has become an active area in broadcast advertising as it has elsewhere. The Federal Trade Commission (FTC) and the
What Soap Can Teach Us About Morning News Branding
If you want to find some of the most unimaginative work in broadcast television, take a gander at morning news image promos