Tough treading for 2008 trading
At the three-quarters mark of 2008, the $1.119B deal sending eight Fox Television O&Os to Oak Hill’s Local TV remained the one and only major deal. And while the number of deals
Handset Battle: Can Mobile DTV Take On Web Video?
Start with the assumption that Americans want to watch video while they’re on the move. It’s a reasonable – albeit not universal – opportunity,...
Changing Writing Style to Build Strong Characters in Promos
There are promos that speak to the head and those that speak to the heart. A majority of news stories are designed to
Make Internet Radio Work for Advertisers
Online ad dollars are going to be more heavily tied to ROI during 2009 than ever before. JP Morgan has updated an annual report...
Radio Roundtable 2009
The economy is unstable. New technology nips at radio’s audience share and siphons off revenue. The future of HD and Satellite Radio remains in question. With countless choices
Rep Turnover: Help Advertisers Benefit Every Time
Every time a station loses a rep, the costs to the station of a poorly handled transition can be quite hefty – up to several hundred
Preparing for a challenging New Year – Part II
How can broadcasters change their practices to better deal with the challenges of 2009? We asked a wide array or radio and television
Broadcasters assess the year ahead – Part I
2009 looks to be a challenging year in both radio and television. With the US economy in a severe decline, RBR/TVBR asked broadcasting industry leaders to share their views on the year ahead
Q4 just got worser and worser
As badly as Wall Street had beaten up on broadcasting stocks in the first three quarters of 2008, prices really fell off a cliff in Q4. Media companies were already suffering from an advertising recession, but
Michael Smerconish: Takin’ it nationwide
CBS Radio and Dial Global will syndicate The Michael Smerconish Show, currently heard weekday mornings (6:00-9:00AM, ET) on CBS Radio's
What’s driving Internet Radio?
This week at the Consumer Electronics Show in Las Vegas, Blaupunkt and miRoamer will announce a partnership to manufacture
2009 forecasts: Hold on to your hat
In our yearly forecast from the AAAAs, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR/TVBR asked major industry organization heads for their 2009 outlook, insights, solutions and ideas
EEO reminders
The FCC recently reminded everybody in the business that it can and will issue fines for failure to observe EEO requirements, even if you happen to be a licensee who is also a member of
The Financial Manager's Perspective: Make time for an ounce of prevention when planning on-air...
I have a friend who once moaned, “We never have time to do it right, but we always find time to do it twice.” ...
Radio Influences Online Behavior
A new study of "Digital Influencers" finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of...