Randy’s advice for 2009 – Part VI
We’ve published advice from quite a few prominent people in this series on the challenges facing broadcasters in 2009. Unique among the executives we surveyed, Tribune COO Randy Michaels provided detailed answers
Mix up the Structure of Story Packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than 50 years ago. Back in the days before
One-Trick Pony Television Marketing
Most station outside media advertising budgets have simply disappeared in the past few years and they are unlikely to come back any time soon.
Buyers offer advice to broadcasters – Part V
In our series looking at what broadcasters need to do in this challenging year the commentary has come mostly from top executives of radio...
Direct Response Advertisers and Internet Radio
Direct response advertising will be popular in 2009 as advertisers focus on results and more inventory is available
The Obama Administration "Change" Effect on FCC Regulations
The first question to jump into the mind of a broadcaster after the victory and the concession speeches was what does this mean
Meeting the challenges of 2009—Part IV
Despite the tough economy, there opportunities for broadcasters to find new revenues and claim market share in 2009. RBR/TVBR has been featuring the thoughts of leaders in the radio and television industries on how to not only deal with
Advice for 2009 from folks who follow broadcasting closely—Part III
In our series on how to deal with the challenges of 2009, RBR/TVBR elicited comments from many broadcasters. Today, though
Tough treading for 2008 trading
At the three-quarters mark of 2008, the $1.119B deal sending eight Fox Television O&Os to Oak Hill’s Local TV remained the one and only major deal. And while the number of deals
Handset Battle: Can Mobile DTV Take On Web Video?
Start with the assumption that Americans want to watch video while they’re on the move. It’s a reasonable – albeit not universal – opportunity,...
Changing Writing Style to Build Strong Characters in Promos
There are promos that speak to the head and those that speak to the heart. A majority of news stories are designed to
Make Internet Radio Work for Advertisers
Online ad dollars are going to be more heavily tied to ROI during 2009 than ever before. JP Morgan has updated an annual report...
Radio Roundtable 2009
The economy is unstable. New technology nips at radio’s audience share and siphons off revenue. The future of HD and Satellite Radio remains in question. With countless choices
Rep Turnover: Help Advertisers Benefit Every Time
Every time a station loses a rep, the costs to the station of a poorly handled transition can be quite hefty – up to several hundred
Preparing for a challenging New Year – Part II
How can broadcasters change their practices to better deal with the challenges of 2009? We asked a wide array or radio and television