Key to surviving recession
When looking over a constricting budget, a business decision maker can’t help but rank line items by perceived importance. You have to have a...
General Mills Thrives In Bad Economy
Back in November 2008, I wrote an article for RBR on the importance of marketing during tough economic times (It’s The Great Depression Charlie Brown). The piece examined lessons on
The Station Log
It’s been nearly a generation since the regulatory reform dockets in which the FCC cleared “regulatory underbrush” from its regulations
Dr. Laura Schlessinger
Dr. Laura Schlessinger offers no-nonsense advice infused with a strong sense of ethics, accountability, and personal responsibility; she’s been doing it successfully for more...
Sports Fans: If You Stream It, They Will Listen
Spring training is about to begin in Florida and Arizona, and baseball fans can easily stream audio or video games for their favorite teams online. According to
Long commutes + construction = opportunity
Radio is the medium occupying the beachfront property in the world of commuting, and dual forces are conspiring to increase the property’s value
Top Line Decisions
Times are tough, maybe the toughest you have seen. Your employees are nervous, your suppliers shaky, your customers flaky and your bankers in hiding. The big government bail out truck
Banks could use some help from broadcasters
Federal officials are pressing banks to find and serve unbanked and underbanked people in their communities. But the first-ever national survey by the FDIC finds that most banks aren’t having
Phat phones without fat fines: Avoid getting "Hung Up" at the FCC!
"Let's surprise someone in our listening area and put them on the radio. Call them and broadcast the conversation. By the time they figure...
If There Was Ever a Time….
With Sirius/XM preparing for a possible chapter 11 filing is there ever a better time to work on the radio “perception” problem? Would you buy a satellite receiver from a company
A “Sales Stimulus Package” for Broadcasters
I assess the power of a will by how much resistance, pain, torture it endures and knows how to turn to its advantage. --Friedrich...
Why you might not make it
The media world is in the midst of a tectonic shift. The old currency—how much it costs to make a thousand impressions—is being replaced by a new currency—one that values
Financial institutions have image problem
The public has little trust in financial advisors, insurers, and other financial services companies, according to a survey conducted by Lightspeed Research
Advice for meeting the challenges of 2009 – Part IX
Over the past few weeks RBR/TVBR has presented thoughts from a wide range of executives in radio, television and related industries. Today we wrap up with final comments from
A web assessment for radio
Here are some questions that Radio broadcasters can ask themselves, when trying to assess their online revenue strategy: Is your corporate Interactive VP well versed in