A “Sales Stimulus Package” for Broadcasters
I assess the power of a will by how much resistance, pain, torture it endures and knows how to turn to its advantage. --Friedrich...
Why you might not make it
The media world is in the midst of a tectonic shift. The old currency—how much it costs to make a thousand impressions—is being replaced by a new currency—one that values
Financial institutions have image problem
The public has little trust in financial advisors, insurers, and other financial services companies, according to a survey conducted by Lightspeed Research
Advice for meeting the challenges of 2009 – Part IX
Over the past few weeks RBR/TVBR has presented thoughts from a wide range of executives in radio, television and related industries. Today we wrap up with final comments from
A web assessment for radio
Here are some questions that Radio broadcasters can ask themselves, when trying to assess their online revenue strategy: Is your corporate Interactive VP well versed in
Covenants Not to Compete
Key to the success of many radio and television stations is the successful promotion of on-air talent. A broadcaster may invest
Broadband vs. Broadcast: Not Seeing Each Other
As the Capitol Hill cacophony revives for the new season, two intersecting issues are shouting for attention. The Broadband Stimulus agenda and
Broadcasters face 2009 head on – Part VIII
How can broadcasters change their practices to better deal with the challenges of 2009? We asked a wide array of executives in broadcasting and related industries to share their advice
Media and Creative – Standing at the Crossroads Once More
I’m not exactly sure when the unbundling phenomenon began in advertising. That is the splitting of media and creative services
Finding Viewers’ Missing Link
In last week's article I wrote about how to use ad timing and niche audience targeting to lure television audiences . This week, I...
The Financial Manager's Perspective: Political Advertising Lessons from the 2008 Campaigns
While most of us are happy to have 2008 in the rear-view mirror, we may want to revisit a few
Meeting the challenges of 2009 – Part VII
All broadcasters are trying to deal with economic challenges in 2009. We’re all in this together, so why not help each other get through it? RBR/TVBR asked broadcasting industry leaders to
Podcast Listening is Growing
Interest in listening to podcasts is growing. Nearly one out of every five adults (19%) have downloaded
Dual-Input Antennas Make Transition to HD Radio a Breeze
Making the transition to HD radio need not be a complicated, expensive or as time consuming as many people think
The New Obama FCC
The inaugural festivities are over, and it’s “get down to work” time – or rather – get down to “make it work” time. It’s hard not to be inspired