Not everything on the web has to be free
Consumers like free. It’s a great price. So, like over-the-air radio and television, many of the most successful
The Live + 3 issue, as explained by Pat Liguori
There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...
The Radio Royalties deal
The National Association of Broadcasters reached a negotiated deal on Internet radio royalties for 2009 to 2015 last week that applies
Learning to do Smarter Searches in Google
If you are like most television station people, Google.com is your constant companion in the search
Legal eagle view of broadcast phone calls
Putting a phone call on the air without the permission of the person on the phone is a golden oldie FCC violation and a perennial on the list of stations
How do you respond to a bully?
Last year American icon Anheuser-Busch was assimilated into Belgium-based beer borg, InBev.
According to recent stories in Ad Age and elsewhere, it appears the Clydesdales...
The future of Radio advertising
Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report:
The key...
A future revenue model for radio?
What might the future hold for the radio revenue model in the next few years? Let’s face it—advertising is drifting towards new media and away from
Small business owners have different stimulus ideas
Efforts by Washington politicians to stimulate the economy aren’t being felt on Main Street. A survey of small business
Key to surviving recession
When looking over a constricting budget, a business decision maker can’t help but rank line items by perceived importance. You have to have a...
General Mills Thrives In Bad Economy
Back in November 2008, I wrote an article for RBR on the importance of marketing during tough economic times (It’s The Great Depression Charlie Brown). The piece examined lessons on
The Station Log
It’s been nearly a generation since the regulatory reform dockets in which the FCC cleared “regulatory underbrush” from its regulations
Dr. Laura Schlessinger
Dr. Laura Schlessinger offers no-nonsense advice infused with a strong sense of ethics, accountability, and personal responsibility; she’s been doing it successfully for more...
Sports Fans: If You Stream It, They Will Listen
Spring training is about to begin in Florida and Arizona, and baseball fans can easily stream audio or video games for their favorite teams online. According to
Long commutes + construction = opportunity
Radio is the medium occupying the beachfront property in the world of commuting, and dual forces are conspiring to increase the property’s value