Finding and getting that first appointment with the “Decision Maker”
Again, this series of articles is dedicated to AE’s with less than one year experience and those that have put in “their time” but...
The Main Studio Rules
While it’s been nearly twenty years since the FCC laid out the policies for staffing a station’s main studio, the rules are still confusing to many
17 helpful things the Google Search Box can find instantly
Today, I have a list of the most used searches that Google can do with just a word or two in the search box
The Financial Manager's Perspective: Re-examining the Golden Rule
It’s time to re-examine where we stand on the golden rule. Learning to treat others the way we expect to be treated was probably the...
Educating new AEs and fixing bad habits
First a quick introduction, my name is Dennis Heinz and I started my radio career in my parent’s basement with a Lafayette AM transmitter I bought at Radio Shack. I was on the air for a whole 6 blocks of our neighborhood when I was 16
Chapter 11 to Revenue Heaven
Why Your Salespeople Can Save Your Business from Bankruptcy, and How to Get Them to Do It: You don’t need to be a genius, or even read the newspapers, to know that the U.S. economy is in serious trouble
Not everything on the web has to be free
Consumers like free. It’s a great price. So, like over-the-air radio and television, many of the most successful
The Live + 3 issue, as explained by Pat Liguori
There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...
The Radio Royalties deal
The National Association of Broadcasters reached a negotiated deal on Internet radio royalties for 2009 to 2015 last week that applies
Learning to do Smarter Searches in Google
If you are like most television station people, Google.com is your constant companion in the search
Legal eagle view of broadcast phone calls
Putting a phone call on the air without the permission of the person on the phone is a golden oldie FCC violation and a perennial on the list of stations
How do you respond to a bully?
Last year American icon Anheuser-Busch was assimilated into Belgium-based beer borg, InBev.
According to recent stories in Ad Age and elsewhere, it appears the Clydesdales...
The future of Radio advertising
Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report:
The key...
A future revenue model for radio?
What might the future hold for the radio revenue model in the next few years? Let’s face it—advertising is drifting towards new media and away from
Small business owners have different stimulus ideas
Efforts by Washington politicians to stimulate the economy aren’t being felt on Main Street. A survey of small business