What makes local radio work: An interview with former Q-94 GM Phil Goldman
WRVQ-FM is a heritage Top 40 radio station in Richmond, VA O&O’d by Clear Channel. It is the second-oldest FM station in the city,...
Digging into the FCC’s blocking inquiry
Improvements to the technology that allows parents to keep their children away from potentially objectionable media content are taking place all the time
RBR/TVBR Financial Roundtable 2009: Part II
As the discussion continued, panelists in our 4th Annual RBR/TVBR Financial Roundtable talked about opportunities to make money
RBR/TVBR Financial Roundtable 2009: Part I
Where is the light at the end of the tunnel? Panelists in our 4th Annual RBR/TVBR Financial Roundtable had a decidedly different focus than the
“Stress Test” for Ad Copy
In this new economy just hawking spot schedules is out. Selling big creative ideas is in. Unfortunately while most broadcast sellers have the skills to get a client on the air they still haven’t a clue about
Finding and getting that first appointment with the “Decision Maker”
Again, this series of articles is dedicated to AE’s with less than one year experience and those that have put in “their time” but...
The Main Studio Rules
While it’s been nearly twenty years since the FCC laid out the policies for staffing a station’s main studio, the rules are still confusing to many
17 helpful things the Google Search Box can find instantly
Today, I have a list of the most used searches that Google can do with just a word or two in the search box
The Financial Manager's Perspective: Re-examining the Golden Rule
It’s time to re-examine where we stand on the golden rule. Learning to treat others the way we expect to be treated was probably the...
Educating new AEs and fixing bad habits
First a quick introduction, my name is Dennis Heinz and I started my radio career in my parent’s basement with a Lafayette AM transmitter I bought at Radio Shack. I was on the air for a whole 6 blocks of our neighborhood when I was 16
Chapter 11 to Revenue Heaven
Why Your Salespeople Can Save Your Business from Bankruptcy, and How to Get Them to Do It: You don’t need to be a genius, or even read the newspapers, to know that the U.S. economy is in serious trouble
Not everything on the web has to be free
Consumers like free. It’s a great price. So, like over-the-air radio and television, many of the most successful
The Live + 3 issue, as explained by Pat Liguori
There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...
The Radio Royalties deal
The National Association of Broadcasters reached a negotiated deal on Internet radio royalties for 2009 to 2015 last week that applies
Learning to do Smarter Searches in Google
If you are like most television station people, Google.com is your constant companion in the search