Promoting your own station is the goal
Sometimes people need a reminder to tune into your station – the trick is figuring out how to deliver it. Ideally, when people are on their way to one of two destinations
Car buyers switching from new to used
Despite the US recession, some people are still buying cars. But the bad news for the automakers is that more and more people are looking at buying a used car
Internet Radio and Online Coupons
Coupon sites were the fastest growing online category in November, according to a new report by eMarketer. More and more consumers are relying
The C.N.A. or "Homework First, Consistent Money Later"
After my last article, I was surprised at how many wanted copies of the C.N.A. that I use. Some requests were from veterans
What makes local radio work: An interview with former Q-94 GM Phil Goldman
WRVQ-FM is a heritage Top 40 radio station in Richmond, VA O&O’d by Clear Channel. It is the second-oldest FM station in the city,...
Digging into the FCC’s blocking inquiry
Improvements to the technology that allows parents to keep their children away from potentially objectionable media content are taking place all the time
RBR/TVBR Financial Roundtable 2009: Part II
As the discussion continued, panelists in our 4th Annual RBR/TVBR Financial Roundtable talked about opportunities to make money
RBR/TVBR Financial Roundtable 2009: Part I
Where is the light at the end of the tunnel? Panelists in our 4th Annual RBR/TVBR Financial Roundtable had a decidedly different focus than the
“Stress Test” for Ad Copy
In this new economy just hawking spot schedules is out. Selling big creative ideas is in. Unfortunately while most broadcast sellers have the skills to get a client on the air they still haven’t a clue about
Finding and getting that first appointment with the “Decision Maker”
Again, this series of articles is dedicated to AE’s with less than one year experience and those that have put in “their time” but...
The Main Studio Rules
While it’s been nearly twenty years since the FCC laid out the policies for staffing a station’s main studio, the rules are still confusing to many
17 helpful things the Google Search Box can find instantly
Today, I have a list of the most used searches that Google can do with just a word or two in the search box
The Financial Manager's Perspective: Re-examining the Golden Rule
It’s time to re-examine where we stand on the golden rule. Learning to treat others the way we expect to be treated was probably the...
Educating new AEs and fixing bad habits
First a quick introduction, my name is Dennis Heinz and I started my radio career in my parent’s basement with a Lafayette AM transmitter I bought at Radio Shack. I was on the air for a whole 6 blocks of our neighborhood when I was 16
Chapter 11 to Revenue Heaven
Why Your Salespeople Can Save Your Business from Bankruptcy, and How to Get Them to Do It: You don’t need to be a genius, or even read the newspapers, to know that the U.S. economy is in serious trouble