Music Download Sales and Streaming Online Increasing
A new report shows that purchases of online digital music downloads increased by 29 percent since last year and now account for 33 percent of all music
Using Client Testimonials to Sell the Power of Radio
It's not uncommon for retail and service businesses to build advertising campaigns around testimonials from satisfied customers. Many advertising
Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...
With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices
Equal Opportunities 101
What Triggers Equal Time - Every candidate appearance on a broadcast station is likely to engender a demand for equal time. So, it’s a ripe time to ask, what are
Motivating people to buy cars
It’s no secret that people are nervous about the future of the US economy and their own family’s economic stability. That’s made them cautious about
Branding Weather Hardware
At most stations, a typical weather brand will have five or six product names within it. For example, Supperdopper 5000 HD will have zooming street-level mapping, futuretrack radar
The Facebook Phenomenon
Visiting social networking and blogging sites is now the most popular online activity according to a new Nielsen report, outpacing email. The study found that two-thirds of the
Snatching Opportunity from the Jaws of Recession
This recession is causing a great deal of angst in the radio industry, but it is also presenting a real opportunity for radio to succeed by doing what it does better than
Local involvement for the good of the community and the station bottom line
There has been an ongoing discussion for years now about radio stations and how they are not locally involved with
Modeling your day on a green golf course
It is perfectly normal to think green when thinking about golf. Green is what golf courses are all about, and an integral part of each course is the green, which
The 7 Principles for Inspiring Employees
With a suffering economy there is the temptation to operate in fear. As scary as the situation may be, leaders have a great opportunity...
Radio and Internet are complementary media
One third of Canadians have typed a website address into their browser after hearing it on the radio, according to a new study by Foundation Research on Radio
Inspiration from the Worst Possible Ideas: Key Learnings from RAB 2009
At approximately 8:30AM on Tuesday, March 17th a fireball of energy, inspiration and intelligence hit the stage, in the Panzacola Ballroom
Liable for Libel? Massachusetts case may have chilling potential implications for news media
A recent ruling by a federal appeals court reversed in part a Massachusetts District Court decision, raising considerable national concern
How to deal with a stressful work situation: 4 lessons from Captain Sully’s landing...
Yep, we live in some crazy and stressful times. Who has not lost just a little bit of sleep