Listen to your customers… you just might learn something
Our industry invests millions of dollars in research to properly “image” the on-air product. Yet we spend nothing internally
Is it the bottom yet for broadcasting stocks?
At the very least, the deterioration of radio and television stocks slowed its pace in Q1. But it appears to be too soon to declare with any certainty that
Using Pay-Per-Click Advertising to Promote your Newscast
Pay-per-click keyword advertising is one of the hottest advertising opportunities going these days. These text ads show up on
Consumers Are the Answer, Not the Problem
Consumers are a real problem for marketers. They’re fickle and changeable and, in many cases, not the least bit interested in what the marketer has to say. They don’t attend to
Two New Studies Show Internet Radio Listening is Growing
Newly released studies by American Media Services and Edison Media Research both indicate a growing Internet Radio audience. Last week Edison Media released a few facts from its
Media Allocation in a Consumer-Controlled Marketplace
In other words, it’s about how audiences use media forms, how many they use, in what combinations, at what times of day, and so on. And, it’s not about small groups — it’s not about
Customer-Controlled Media Era Requires Changes
By customer-controlled, we simply mean the traditional era of dominant media systems — one in which media organizations accumulated audiences based on
There’s more to value than cash
It doesn’t take a PhD in economics to see that times are tough all around. In fact, broadcasters know more about it than just about any segment of the economy
The Golden Rule of Selling
Most sales people don’t set out to purposely annoy customers. Most of the time they are simply doing what they were taught or what they were told, but the end result is the same.
Music Download Sales and Streaming Online Increasing
A new report shows that purchases of online digital music downloads increased by 29 percent since last year and now account for 33 percent of all music
Using Client Testimonials to Sell the Power of Radio
It's not uncommon for retail and service businesses to build advertising campaigns around testimonials from satisfied customers. Many advertising
Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...
With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices
Equal Opportunities 101
What Triggers Equal Time - Every candidate appearance on a broadcast station is likely to engender a demand for equal time. So, it’s a ripe time to ask, what are
Motivating people to buy cars
It’s no secret that people are nervous about the future of the US economy and their own family’s economic stability. That’s made them cautious about
Branding Weather Hardware
At most stations, a typical weather brand will have five or six product names within it. For example, Supperdopper 5000 HD will have zooming street-level mapping, futuretrack radar