Two New Studies Show Internet Radio Listening is Growing
Newly released studies by American Media Services and Edison Media Research both indicate a growing Internet Radio audience. Last week Edison Media released a few facts from its
Media Allocation in a Consumer-Controlled Marketplace
In other words, it’s about how audiences use media forms, how many they use, in what combinations, at what times of day, and so on. And, it’s not about small groups — it’s not about
Customer-Controlled Media Era Requires Changes
By customer-controlled, we simply mean the traditional era of dominant media systems — one in which media organizations accumulated audiences based on
There’s more to value than cash
It doesn’t take a PhD in economics to see that times are tough all around. In fact, broadcasters know more about it than just about any segment of the economy
The Golden Rule of Selling
Most sales people don’t set out to purposely annoy customers. Most of the time they are simply doing what they were taught or what they were told, but the end result is the same.
Music Download Sales and Streaming Online Increasing
A new report shows that purchases of online digital music downloads increased by 29 percent since last year and now account for 33 percent of all music
Using Client Testimonials to Sell the Power of Radio
It's not uncommon for retail and service businesses to build advertising campaigns around testimonials from satisfied customers. Many advertising
Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...
With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices
Equal Opportunities 101
What Triggers Equal Time - Every candidate appearance on a broadcast station is likely to engender a demand for equal time. So, it’s a ripe time to ask, what are
Motivating people to buy cars
It’s no secret that people are nervous about the future of the US economy and their own family’s economic stability. That’s made them cautious about
Branding Weather Hardware
At most stations, a typical weather brand will have five or six product names within it. For example, Supperdopper 5000 HD will have zooming street-level mapping, futuretrack radar
The Facebook Phenomenon
Visiting social networking and blogging sites is now the most popular online activity according to a new Nielsen report, outpacing email. The study found that two-thirds of the
Snatching Opportunity from the Jaws of Recession
This recession is causing a great deal of angst in the radio industry, but it is also presenting a real opportunity for radio to succeed by doing what it does better than
Local involvement for the good of the community and the station bottom line
There has been an ongoing discussion for years now about radio stations and how they are not locally involved with
Modeling your day on a green golf course
It is perfectly normal to think green when thinking about golf. Green is what golf courses are all about, and an integral part of each course is the green, which