Tips for Collections Departments Dealing With Bankruptcy Protection Issues
With business bankruptcy filings reaching record levels - up 54 percent in 2008 over 2007
New Internet Radio Audience Data
Last week Internet radio’s Main Event, the Annual RAIN Summit, took place in Las Vegas at the Renaissance Hotel. The impressive attendance at the one day meeting is an indicator
The New Way to Plan Media
In the beginning, media allocation was a rather simple matter. Limited media forms and the thirst for knowledge and information by consumers almost guaranteed media exposure and, therefore, advertising exposure.
The Unselfish News Brand
Most stations will proudly proclaim they possess a “station brand,” but they are mistaken. A brand is not a noun. A brand is a series of verbs and adjectives that describes a feeling. A brand is an
Bob Pittman is bullish on broadcasting
You may know him as “The Father of MTV” or as COO of AOL Time Warner, but before any of that he was a radio programmer. Bob Pittman remains a believer
"It's About You"
Nobody else save you knows the pain of your task - selling can be very tough at times. It can be a lonely, empty, demoralizing, and thankless task. Prospecting, cold calling, dealing with
Tips for Advertising during a Recession
The economic outlook for 2009 appears to be the worst in recent memory. The housing market is still very slow, home foreclosures are at record highs
Seven steps to being a better listener
Listening is as far from a passive activity as anything I can imagine. By being a passive hearer, you may take in some words but give nothing back. Listening requires
Media Testing and Test Marketing Procedures
Aggressive growth objectives resulting from new product acquisitions and the expansion of existing business units demand a disciplined approach
Legal eagle eye view of rural initiative
The FCC scrubbed consideration of a major initiative designed to increase radio service to rural America, and then suddenly dropped it into the public record
Entercom’s Digital Homerun: WEEI.com
There are several reasons why WEEI.com is legendary in my book, not the least of which is that it’s the home of the Red Sox. But the reason the rest of the Internet
Monochronic vs. Polychronic Media Consumer Behavior
Two concepts not often referenced in media planning are monochromic and polychronic information processing by media users
The News Brand Lifecycle
What are the top brands in the world? Here are Interbrand's top picks and the dollar value they put on these strategically positioned brands:
Necessity is the Mother of Re-Invention
Ever hear the expression “The only person who likes change is a wet baby?” Well like it or not, we’re in the full throws of major change. First, it was consolidation, then the technological shift… now the “rightsizing” and globalization
Fewer hotel guests want a newspaper
Even when the price is zero, fewer and fewer people are bothering to pick up a newspaper. Marriott International says guest demand for newspaper