Local Web Dollars – Getting Radio’s Unfair Share
The good news - 73% of North American radio stations have not committed themselves to bad web practices that do not and will not generate significant revenue.
The TV News Love Affair with Hard Sell Marketing
What is the characteristic of a great marketing campaign? It will achieve two goals - one for the head and one for the heart. But these two goals can be
The Real Reason Advertisers Are Abandoning Newspaper?
According to James, the reason newspapers across the country are folding faster than a bad poker hand is not the national economy.
Are consumers downshifting for good?
Two studies came out this past week in bang-bang succession. They go beyond the observation that consumers are cutting back on expenditures in the face
Pittman says broadband won’t replace broadcasting
RBR/TVBR Exclusive Part 2 - Our previous report noted that “The Father of MTV” and former AOL Time Warner COO Bob Pittman is bullish on broadcasting
Supreme Court Upholds "Fleeting Indecency" Ban
In a 5-4 decision the Supreme Court has upheld the FCC’s order against Fox Television for having broadcast two
Tips for Collections Departments Dealing With Bankruptcy Protection Issues
With business bankruptcy filings reaching record levels - up 54 percent in 2008 over 2007
New Internet Radio Audience Data
Last week Internet radio’s Main Event, the Annual RAIN Summit, took place in Las Vegas at the Renaissance Hotel. The impressive attendance at the one day meeting is an indicator
The New Way to Plan Media
In the beginning, media allocation was a rather simple matter. Limited media forms and the thirst for knowledge and information by consumers almost guaranteed media exposure and, therefore, advertising exposure.
The Unselfish News Brand
Most stations will proudly proclaim they possess a “station brand,” but they are mistaken. A brand is not a noun. A brand is a series of verbs and adjectives that describes a feeling. A brand is an
Bob Pittman is bullish on broadcasting
You may know him as “The Father of MTV” or as COO of AOL Time Warner, but before any of that he was a radio programmer. Bob Pittman remains a believer
"It's About You"
Nobody else save you knows the pain of your task - selling can be very tough at times. It can be a lonely, empty, demoralizing, and thankless task. Prospecting, cold calling, dealing with
Tips for Advertising during a Recession
The economic outlook for 2009 appears to be the worst in recent memory. The housing market is still very slow, home foreclosures are at record highs
Seven steps to being a better listener
Listening is as far from a passive activity as anything I can imagine. By being a passive hearer, you may take in some words but give nothing back. Listening requires
Media Testing and Test Marketing Procedures
Aggressive growth objectives resulting from new product acquisitions and the expansion of existing business units demand a disciplined approach