Bob Pittman is bullish on broadcasting
You may know him as “The Father of MTV” or as COO of AOL Time Warner, but before any of that he was a radio programmer. Bob Pittman remains a believer
"It's About You"
Nobody else save you knows the pain of your task - selling can be very tough at times. It can be a lonely, empty, demoralizing, and thankless task. Prospecting, cold calling, dealing with
Tips for Advertising during a Recession
The economic outlook for 2009 appears to be the worst in recent memory. The housing market is still very slow, home foreclosures are at record highs
Seven steps to being a better listener
Listening is as far from a passive activity as anything I can imagine. By being a passive hearer, you may take in some words but give nothing back. Listening requires
Media Testing and Test Marketing Procedures
Aggressive growth objectives resulting from new product acquisitions and the expansion of existing business units demand a disciplined approach
Legal eagle eye view of rural initiative
The FCC scrubbed consideration of a major initiative designed to increase radio service to rural America, and then suddenly dropped it into the public record
Entercom’s Digital Homerun: WEEI.com
There are several reasons why WEEI.com is legendary in my book, not the least of which is that it’s the home of the Red Sox. But the reason the rest of the Internet
Monochronic vs. Polychronic Media Consumer Behavior
Two concepts not often referenced in media planning are monochromic and polychronic information processing by media users
The News Brand Lifecycle
What are the top brands in the world? Here are Interbrand's top picks and the dollar value they put on these strategically positioned brands:
Necessity is the Mother of Re-Invention
Ever hear the expression “The only person who likes change is a wet baby?” Well like it or not, we’re in the full throws of major change. First, it was consolidation, then the technological shift… now the “rightsizing” and globalization
Fewer hotel guests want a newspaper
Even when the price is zero, fewer and fewer people are bothering to pick up a newspaper. Marriott International says guest demand for newspaper
Listen to your customers… you just might learn something
Our industry invests millions of dollars in research to properly “image” the on-air product. Yet we spend nothing internally
Is it the bottom yet for broadcasting stocks?
At the very least, the deterioration of radio and television stocks slowed its pace in Q1. But it appears to be too soon to declare with any certainty that
Using Pay-Per-Click Advertising to Promote your Newscast
Pay-per-click keyword advertising is one of the hottest advertising opportunities going these days. These text ads show up on
Consumers Are the Answer, Not the Problem
Consumers are a real problem for marketers. They’re fickle and changeable and, in many cases, not the least bit interested in what the marketer has to say. They don’t attend to