SMART Campaign Strategy
The SMART system is from Paul J. Meyer’s “Attitude is Everything.” In it, he details goal construction and strategy that enables completion, rather than having goals with a 50/50 outcome
Satisfied car shoppers become car buyers
Just as sales force quality varies from station to station in broadcasting, the quality of the staff on the showroom floor plays a big role in the success of
Extend your life
What is one of the biggest problems currently facing media sellers, buyers, and planners? I think most would agree it is that as digital media grows, people stuck in traditional media are
More lessons for making money from news web content
There are a lot of companies making impressive revenue on the web, and unfortunately most traditional broadcasters are not among
A legal eagle eye view of AM on FM
The Federal Communications Commission has codified the standard under which it has been granting limited waivers to enable FM translators to
Landscape has changed for "American" cars
With Chrysler now merged with Fiat, after having un-merged with Mercedes Benz and then going through bankruptcy, and General Motors now going through
At last! A quarter of stock price improvement
It’s still way too early to call it a recovery, but Wall Street is signaling that the worst days for most publicly traded broadcasting companies are behind us
Clearing the Legal Hurdles in Ambush Marketing Promotions
Thanks to the commitment and support of our members, the Media Financial Management Association serves as
Will auto buyers make a flight to quality?
Volkswagen of America and Ford Motor Company came out on top as the corporate leaders for their full line of cars in the latest Total Quality Index(r) (TQI) by
Want an order? Find out what they’re buying! Then create it!
There is a Zig Ziglar story of his making an offhand remark about “also” selling fine china (to a woman he had pitched pots and pans to) ends with him learning that she had put aside money
The jacAPPS Story
OK, if you would have told me back in July when Apple opened up their breakthrough App Store that Jacobs Media would rapidly become the biggest developer of “stationalized” iPhone
Powerfully profitable local direct response radio advertising
Direct response radio advertising is en route to the throne room, working hard to succeed its elder brother, branding. “Branding” has long been the default marketing objective
Making Money from Streaming News Video
I attend a lot of conferences and seminars that focus on video streaming and television content creation for web. Speaker after speaker will be up on the platform, talking about the potential of
Sponsorship ID: Is it really a big deal?
Ok, you say. I’ve watched out for absurd claims in advertisements and so I’m clean with the FTC. What do I need to do to keep that pesky FCC off my back?
Tease Future Weather, Not What's Happening Now or in the Past
Weathercasters have a familiar rhythm to their forecasts. They start with the current conditions, show developing weather, then make