At last! A quarter of stock price improvement
It’s still way too early to call it a recovery, but Wall Street is signaling that the worst days for most publicly traded broadcasting companies are behind us
Clearing the Legal Hurdles in Ambush Marketing Promotions
Thanks to the commitment and support of our members, the Media Financial Management Association serves as
Will auto buyers make a flight to quality?
Volkswagen of America and Ford Motor Company came out on top as the corporate leaders for their full line of cars in the latest Total Quality Index(r) (TQI) by
Want an order? Find out what they’re buying! Then create it!
There is a Zig Ziglar story of his making an offhand remark about “also” selling fine china (to a woman he had pitched pots and pans to) ends with him learning that she had put aside money
The jacAPPS Story
OK, if you would have told me back in July when Apple opened up their breakthrough App Store that Jacobs Media would rapidly become the biggest developer of “stationalized” iPhone
Powerfully profitable local direct response radio advertising
Direct response radio advertising is en route to the throne room, working hard to succeed its elder brother, branding. “Branding” has long been the default marketing objective
Making Money from Streaming News Video
I attend a lot of conferences and seminars that focus on video streaming and television content creation for web. Speaker after speaker will be up on the platform, talking about the potential of
Sponsorship ID: Is it really a big deal?
Ok, you say. I’ve watched out for absurd claims in advertisements and so I’m clean with the FTC. What do I need to do to keep that pesky FCC off my back?
Tease Future Weather, Not What's Happening Now or in the Past
Weathercasters have a familiar rhythm to their forecasts. They start with the current conditions, show developing weather, then make
Will consumer’s auto motives lead to sales?
As we reported earlier this week in RBR/TVBR, the bill known as Consumer Assistance to Recycle and Save (CARS), and even better known as
Ask for the Pony
It breaks my heart to see broadcast sellers toiling away day after day chasing and servicing little piddly accounts when they could easily be asking for and getting real money.
Revenue Management Systems’ latest advancements
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Why would iPhone have an FM Radio?
A couple of weeks ago there was lots of industry buzz about Microsoft’s Zune adding HD Radio technology. Broadcasters, ever optimistic about HD
A solution for the Radio-Mercury Awards
Don't know how many of your readers submitted ads to this year's Mercury awards, but those who did were undoubtedly as disappointed as I...
$2,500+ for Thirty Seconds: “Don’t Tax That Dial!”
The NAB recently announced a contest, open to all over-the-air U.S. broadcast radio stations, to create a thirty-second political spot encouraging defeat of