Small business needed to drive recovery
One of the keys to getting through tough economic times is putting people to work so that they are free to spend money and do their part to enrich the economy
Seven Critical Questions to ‘Gut Check’ Your Sales Process
What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.
The New Normal for Promoting Tune-in
Do broadcasters really need online video advertising? It’s about an opportunity. TV viewers are online; therefore, promotions should be online if broadcasters and programmers...
Selling vehicles to middle-aged radio fans
The purpose of this study is to help radio stations sell ads to people in the automobile business; and conversely, for people in the...
Hispanic Radio Upfront
While most think of the annual Network Radio Upfront being held in September and October, the Hispanic Radio Upfront has been held in May, prior to the television upfronts.
2012 marks the death of the set-top box
The challenge will be delivering programming and Internet-based content without relying on set-top boxes.
Can A Trucking CEO Help You Find Good Talent?
According to a chief executive of a trucking company, the U.S. "is in the midst of a serious multi-industry labor shortage." Is this not an excellent opportunity for the radio business to strut its stuff and put on a real job fair, strutting its stuff far beyond the 2018 Radio Show in Orlando? Here are "5 Ways To Help You Avoid Today’s Labor Crunch," as they could aid you in the recruitment process.
FilmOn X Decision Sparks Copyright, Regulatory Questions
Attorney Lucy Holmes Plovnick says watch for copyright implications
Use This Power Phrase to Unlock Understanding
The right words carefully chosen and said at the right time can make a world of difference when you want to make meaningful connections, says public speaking coach Rosemary Ravinal. "Certain phrases have immense power to influence others, diffuse tension, and open lines of honest communication," she says.
How Far Did Broadcast TV Spend Fall Globally In 2020?
Global marketing firm WARC has released its latest Global Advertising Trends report, with the subject of "Next Generation TV." The study focuses on where ad dollars flowed in 2020. To little surprise, streaming platforms are siphoning dollars, pounds, euros and more away from linear video opportunities.
RBDS: The Forgotten But Useful Technology Standard
It seems that all the attention these days is going to digital media and their potential as competitor or
Step One On Becoming A ‘Mock’ FCC Inspector
Here's a column on a topic that could rattle some bones, warns Media Information Bureau featured columnist Ken Benner. He's been an independent Alternative FCC Compliance Certification Inspector for more than five decades. Who will follow in this octogenarian's footsteps? It could be you, or someone you think is perfect for a role that could save your broadcast media company thousands of dollars in preventable forfeitures sent to the FCC.
Six keys to money making commercials in today’s media world
The one thing every radio advertiser wants is results. It follows then that Radio’s promise to clients must be