Media Info Bureau

Is the public comment process broken? Does the way the Federal government presently seeks input from the public fail to weed out fraud? Yes, says Democratic FCC Commissioner Jessica Rosenworcel, who slams her agency for failing to work with state authorities that found their residents' identities were stolen and then used to file public comments on Net Neutrality. Here are her comments, delivered Wednesday at a liberal-leaning D.C. think tank.

So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...

As the competition for consumer attention heats up with traditional, big-tent broadcasters continuing to launch their own streaming services — i.e. Peacock, Paramount+, and Discovery+ — one big question arises. How can local TV broadcast networks stay competitive with streaming apps of their own?

Internet-delivered audio, defined as listening to audio "pure-plays" such as Pandora or Spotify; listening to radio station streams and SiriusXM's digital streams; podcasts; or music from YouTube has unquestionably risen in the last five years. Just how dramatic is this rise?

Prospective advertisers have been tightfisted with their dollars over the past few years. Trust through success and success stories will loosen the purse strings—but trust involves relationships, and relationships take time. How much time? With whom? And how? Whatever you call it—networking, word of mouth marketing, referral-based marketing—it involves planning, process and strategy. What considerations, strategies and expectations are proper and realistic in pursuit of gaining new clients through referrals?

Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a "sneak peek" of the latest research from the firm led by Gordon Borrell, the local media industry's leading analyst provided a snapshot of how car dealers allocate their advertising dollars. What does the portrait look like? It's not so great for TV, and it's downright lousy for radio.

Donald J. Vucasovich is a name that's not widely known among radio historians or, for that matter, many who believe they know a thing or two about the "legends" of broadcasting. Media Information Bureau featured columnist Ken Benner feels otherwise, and offers this tribute to a most gifted individual whose career includes many years on the AM radio dial in Big Sky country.

It was supposed to be a get-together for discussion of the "Internet Radio Fairness Act," with the main topic concerning how much money should

Erwin Krasnow, Doug Ferber & Bishop Cheen de-bunk the myth of comparables.

Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.

Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.