The Road Map For Potential Foreign Investors
This column from two noted D.C. attorneys provides a road map for taking advantage of the current regulatory climate
Automotive TV Advertising Performance: The Latest Look
A London-based linear and digital TV attribution company with a New York office to service U.S. clients has released its latest analysis on television ad performance insights for automotive brands. It analyzed more than $10 billion in TV ad spend during the first half of 2019. What did TVSquared find?
Making Money from Streaming News Video
I attend a lot of conferences and seminars that focus on video streaming and television content creation for web. Speaker after speaker will be up on the platform, talking about the potential of
Emergency preparedness in the traffic department
Emergency preparedness is a big deal when you are a Traffic Manager in an earthquake prone environment. Even if you are not in an...
The foolproof marketing plan
Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...
Five Reasons Why ‘Restoring Internet Freedom’ Works
The Washington, D.C. conservative think tank American Enterprise Institute has played the role of chief influencer at the FCC since the transition in power from President Obama to President Trump. Thus, it should come as no surprise that Mark Jamison -- an individual who questioned the very existence of the Commission in late October 2016 -- is in favor of the abandonment of Title II classification for broadband. It's an important topic for broadcast media groups, and here's why Jamison is pushing for the end of "net neutrality."
Why ‘Qualifying’ Makes You An Awesome Sales Rep
In this latest Media Information Bureau column from expert sales coach Barrett Riddleberger, the concept of "qualifying" is discussed in detail. "Without question, qualifying is one of the most critical steps of the sales process," Riddleberger says. Here are eight reasons why this is so crucial to your sales team's ultimate success.
Step One On Becoming A ‘Mock’ FCC Inspector
Here's a column on a topic that could rattle some bones, warns Media Information Bureau featured columnist Ken Benner. He's been an independent Alternative FCC Compliance Certification Inspector for more than five decades. Who will follow in this octogenarian's footsteps? It could be you, or someone you think is perfect for a role that could save your broadcast media company thousands of dollars in preventable forfeitures sent to the FCC.
Advancing the Conversation On Effective LGBTQ Ad Messages
New data released this week about consumer experiences with LGBTQ+ advertising and brand commitments could prove revelatory to your broadcast media properties. The findings are the result of a new study timed to coincide with National Coming Out Day, which was October 11.
Counting the Cash with Evan Masyr
Salem Communication’s CFO discusses his company’s multi-pronged approach to amassing
Two Things to Include in Every Anchor Intro
Pay special attention to the first and last line of the anchor intro. This critical story element should start strong, then give an enticing taste of what's to come
4 Types Of Leaders And How They Affect Bottom-Line Success
Randy H. Nelson coaches executives to become Qualified Entrepreneurs.
Sales statistics or bust
Can statistics help you sell more? The answer is yes and no. To be clear, there is a distinct difference in my mind between ratings and statistics. Ratings are critical, statistics can be harmful if not used correctly. For example… “In morning drive we offer you access to more adult males than any other station. Here are the rating numbers to prove it”. A statistic is, “Dynamic Logic tells us that more people listen to radio than read magazines.” Ratings numbers are perceived as accurate and statistics can come from multiple sources with their own agenda.
Today’s Challenges for Small Markets and Family-Owned Stations
"Our work in traditional media has seen its challenges," notes broadcast leadership expert Kelly Orchard. "The recent bankruptcies of two of the largest radio broadcasters, as well as mergers, acquisitions, and transitions, are main topics as I continue to engage in conversations with my colleagues. Their opinions are as varied as the size of their radio markets." In this column, Orchard reviews "the good, the bad and the ugly" of the radio industry, while reviewing today's top concerns for smaller markets and, in particular, family owned stations.
Consumers notice when businesses don’t advertise
If you have former advertisers who think they can weather the recession by not advertising, then return to business as usual when the economy improves – they are