Politically Correct Advertising
As best I can recall, I've never put myself in a position to create a radio campaign for a candidate that I did not want to win the election. Just as I prefer to create advertising for clients whose businesses, products, and services I believe in, I prefer
Broadcast consultant Bill James
Richmond, VA-based Bill James has been in the broadcast biz for 40 years. He’s now consulting for both radio and television in the DR and programming
Hispanic Market and Social Media
Social media. The venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to
How to Tease a Game Before It's Been Played
"Coming up next in sports, we'll have the highlights from tonight's game." Now ask yourself, does anyone out there think your sports segment won't contain
Study: Advertisers Get What They Pay For With Online Ads
A recently published study of the effectiveness of online display advertising showed that branded content sites consistently
Recession-savvy branding & marketing strategy to create competitive advantage
The idea is expand your exposure to your target market and showcase your expertise
Looking ahead to 2010
A new study from business services and consultancy Deloitte reveals that most US companies expect the economy to turn around in 2010, and in the early portion of the year at that. However
Video kiosks challenge both brick-and-mortar and online
Just when you thought there were no new advertising categories to grow out of a recession, along comes a new way to get people to rent videos
Outsourcing Local Search: Mission Critical Revenue Stream Emerges for Broadcasters
You know the problem, you’ve heard it before: local broadcasters are under assault, competing with more forms of media than ever
Tips for Fine-Tuning Your Credit and Collections Practices
As Robin Szabo, president of Szabo Associates and an MFM board member recently observed, the economic downturn not only reduced
Solving the Automotive Finance Snag
Most people can’t buy a car if they can’t get financing. And of course it’s never been harder to finance a major purchase than it is right now. Auto dealers are
Is traditional media still relevant for experts and authors?
With the popularity of social media, many book authors and experts interested in marketing, branding and book or personal publicity may wonder how the...
Dealer No Deal
The following is a true story. It’s a story from a consumer’s perspective, not a consultant’s perspective (although I’m sure I won’t be able to resist a rant here or there). I believe the story clearly illustrates a number of important factors
Automotive Service-It’s All about Trust and Problem Solving
As most of us are painfully aware unreliable transportation is a real bummer. I was reminded of this recently when we went
Consumers could confound experts
The last time we saw the economic mood rings worn by CEOs, they were pretty gloomy, and general grumpiness about immediate prospects for radio and