Radio pros look to the near future
Yesterday we heard from a cross-section of radio pros about how business is going. Today, we seek their thoughts on where the industry needs to go. Second question: What are the issues
Radio pros look at the present situation
As the radio industry gathers in Philadelphia to munch cheesesteaks and seek inspiration from the spirits of Benjamin Franklin and W.C. Fields
Give a Station a Fish……
…give them a hook, line and sinker and show them what to do and they eat for a lifetime.” Hook, line and sinker – aka “digital tools” in the 21st Century, are the building blocks which stations
Tough Love for Radio’s Online Revenue Strategy
According to leading analysts and after many years of investment, Radio still only gets about 2% of local online revenue share. The industry certainly...
Getting a Symphony Out of a One-Man Band
If you’ve ever seen a one man band, a really good one man band, (and there are such things!), then perhaps you, like me, have been mesmerized by the number
Great Client Marketing Strategies with Small Budgets
During this year’s NAB conference in Philadelphia, a session addressing how local direct clients on smaller budgets can
Less Confidence in Economy, Needs Over Wants
Sticking to a Budget and Spending less - the days of living large and running up debts have run their course for American consumers, according to BIGresearch’s analysis of data from
A Great Elevator Pitch for a Changing Marketplace
In this economy, there is something you absolutely must have… a fresh elevator pitch – you know, the statement that describes to someone who you are and what you do in 30 seconds or less
The GM as Brand Manager: Marketing Your Station’s “Trusted Brand”
Back before the last ice age, when I was in college, I remember my old marketing prof using the example of the American railroads...
Politically Correct Advertising
As best I can recall, I've never put myself in a position to create a radio campaign for a candidate that I did not want to win the election. Just as I prefer to create advertising for clients whose businesses, products, and services I believe in, I prefer
Broadcast consultant Bill James
Richmond, VA-based Bill James has been in the broadcast biz for 40 years. He’s now consulting for both radio and television in the DR and programming
Hispanic Market and Social Media
Social media. The venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to
How to Tease a Game Before It's Been Played
"Coming up next in sports, we'll have the highlights from tonight's game." Now ask yourself, does anyone out there think your sports segment won't contain
Study: Advertisers Get What They Pay For With Online Ads
A recently published study of the effectiveness of online display advertising showed that branded content sites consistently
Recession-savvy branding & marketing strategy to create competitive advantage
The idea is expand your exposure to your target market and showcase your expertise