Practicing Your Elevator Pitch
How do you prepare for a job interview? Especially, if you haven’t been looking for work in a long time? It’s no secret that you should do your homework about any companies of interest. But, there is something, perhaps even more important
Possible choices for radio formats in the future
There has been a lot of talk this last week about what is right and mostly what is wrong with radio today. The NAB seems to think that this needs to be a young
Internet Radio Takeaways From NAB Philly
Last week’s NAB Radio Show was interesting, and some of the best programming for digital folks came during a quick afternoon of Internet radio focused
Danger! Can Social Media overload happen to your brand!
Just because everyone is moving marketing efforts to include social media, doesn’t mean you get a free pass to hawk your
Peak Broadcasting goes waaaay beyond just selling spots
As we mentioned on Sept. 17 , Friedman’s Home Improvement and Maverick Media Santa Rosa (CA) provided a great
2010 Engineering Budgets and Capital Expenditures
In this yearly RBR.com feature, we ask top engineers at the radio groups where next year's budgets and capital expenditures are heading. What's tops on the list for projects and new equipment?
Radio pros look to the near future
Yesterday we heard from a cross-section of radio pros about how business is going. Today, we seek their thoughts on where the industry needs to go. Second question: What are the issues
Radio pros look at the present situation
As the radio industry gathers in Philadelphia to munch cheesesteaks and seek inspiration from the spirits of Benjamin Franklin and W.C. Fields
Give a Station a Fish……
…give them a hook, line and sinker and show them what to do and they eat for a lifetime.” Hook, line and sinker – aka “digital tools” in the 21st Century, are the building blocks which stations
Tough Love for Radio’s Online Revenue Strategy
According to leading analysts and after many years of investment, Radio still only gets about 2% of local online revenue share. The industry certainly...
Great Client Marketing Strategies with Small Budgets
During this year’s NAB conference in Philadelphia, a session addressing how local direct clients on smaller budgets can
Getting a Symphony Out of a One-Man Band
If you’ve ever seen a one man band, a really good one man band, (and there are such things!), then perhaps you, like me, have been mesmerized by the number
Less Confidence in Economy, Needs Over Wants
Sticking to a Budget and Spending less - the days of living large and running up debts have run their course for American consumers, according to BIGresearch’s analysis of data from
A Great Elevator Pitch for a Changing Marketplace
In this economy, there is something you absolutely must have… a fresh elevator pitch – you know, the statement that describes to someone who you are and what you do in 30 seconds or less
The GM as Brand Manager: Marketing Your Station’s “Trusted Brand”
Back before the last ice age, when I was in college, I remember my old marketing prof using the example of the American railroads...