Automotive Service-It’s All about Trust and Problem Solving
As most of us are painfully aware unreliable transportation is a real bummer. I was reminded of this recently when we went
Consumers could confound experts
The last time we saw the economic mood rings worn by CEOs, they were pretty gloomy, and general grumpiness about immediate prospects for radio and
A technical look at Arbitron’s PPM system
Arbitron’s Portable People Meter (PPM) system is currently replacing their old paper diary system. There are a number of radio veterans questioning
The Coordinated Contributions Rule
It’s hard to believe, but already the political campaign season is coming around again. Here’s an interesting issue that can interest broadcasters because of...
Using Social Media to Recruit Viewers
1) Present yourself as a human being, not a company. Escape the bonds of your corporate identity, loosen that tie, and get friendly. Remember, its called
Listening to Music on Mobile Phones Doubled in Past Year
A new study by Forrester Research shows that 10% of mobile phone users use their device to listen to music, up from 5%
Broadcasters Dominate All Screens With Clickable TV
The key to revenue growth for broadcasters is to offer consumers a way to access an integrated digital media experience across three devices (television, mobile, and Internet) on their own
Automotive Advertising: It's more than just "The Deal"
This series is designed to help you help you get more automotive advertising dollars, even in a recession. Just because the economy is sour...
Over 100 possible 2010 battlegrounds
Nothing gets the cash registers ringing at television and radio stations like a good old-fashioned political dogfight. The hotter, the better. Both major
Radio’s Recovery Involves Listening
It struck me late one evening – radio spends nearly all of its time trying to get people to LISTEN… yet they spend very little time listening themselves. I had a business
Revenue Management Systems address posting, BXF, Windows 7
In today's Traffic and Revenue Management System Intel Brief, we've gathered some questions from Larry Keene, CEO
"Radio's Entrepreneurs… Starting Your Own Business & Networking"
The Mentoring and Inspiring Women in Radio Group will be presenting a panel at the upcoming NAB Fall Radio Show
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
How to jump start your return on expenses
What do you do when the going gets tough? When the going gets tough, the tough start cutting. The commonly accepted reaction to an...
Dallas’ The Ticket increases cume, engagement with mobile marketing
Sports Radio 1310 The Ticket, is a 24 hour fast-paced sports personality radio station located in football-crazed Dallas. Like all radio stations, The Ticket is always looking for ways to