A New Year Brings New Opportunities For Radio
One of my favorite quotes from Albert Einstein… “The only thing that interferes with my learning is my education”. For decades we’ve all earned our degree in radio; How to sell it, how to program it
Top 10 Ideas for PR releases to gain station exposure
Sometimes it’s hard to think of news for your station that you should be telling the world about through press releases
2010 Planning Essentials: Get Your Mobile Strategy in Order
It doesn't take a crystal ball to know that the web is moving to mobile devices. The US mobile web audience grew by
Major Advertisers to TV Ad Agencies: You are a Fossil
In last week's article, I laid out 11 trends motivating the future of the cable TV ad business. In this week's article, seven more. Dynamic ad targeting is the great
Keep the creative ball rolling, win the marketing game for your station and clients
It's hard to be ‘on’ all the time when it comes to marketing ideas— whether they’re for your station or for a client. Keep the creativity flowing
CBS “Local Media”…A Game Changer
As The Media Audit is a multi-media survey company, I wanted to see the potential impact of CBS’s new drive to Local Media. Newspaper’s were the mass media that
Steve Farella President & CEO, TargetCast tcm
Steve Farella recently moderated a panel of industry experts at Advertising Week 2009 in NYC. The presentation highlighted some of the key challenges
New Ownership Report Filing Deadline – January 11, 2010
The Office of Management & Budget has now approved the new FCC Form 323 Ownership Report and the FCC has announced a new uniform filing date for all broadcast stations. New reports will be required
Effective Internet Radio Ads
A new study by brand strategy firm Cone Inc. reveals that 80% of new media users interact with brands online, the majority doing so on a weekly basis. What's more, consumers
Cable Advertising’s Plan for the Future
I spent last week attending the CTAM cable advertising summit in Denver. The people at this conference are working their big brains to the bone figuring out ways to increase advertising revenue
Why we are not marketing to Hispanics effectively?
In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other
Cross Platform Boosts Recency Planning
One of the strengths of broadcast television is its ability to synchronize to the consumer's physical world.
The Financial Manager's Perspective: November's Not the Time to Fall Back
"Falling back" has always been easier for me than “springing forward.” It feels a bit of a stolen pleasure – I have an extra sixty minutes to lie in bed or to do something just for me. The best news is
EEO Compliance is Simple …But Not Easy
The recent round of FCC EEO audit letters this summer may result in some radio stations being fined for having insufficient EEO recruitment efforts
The FTC May Become Your Most Important Regulator
Recent reports indicate that the new Federal Trade Commission Chairman, Jon Leibowitz wants to rein in the practice of delivering internet based ads to individuals keyed to their Web search