Make your station’s direct mail campaign easy
Direct mail is a great way to drum up business for your station or group. Use the following simple checklist
Zip Codes Grow Broadcast TV Revenue
For the foreseeable future broadcasters will not have the capability to insert addressable advertising at the set top box level. But this technical limitation
Do-It-Yourself Branding Basics for Your Station or Group
Branding gurus would like people to think there's a secret formula rocket science behind establishing a brand. But, there isn't. If you follow some
Digital song sales concentrated on the hits
According to a recent article in Billboard Magazine, music sales have been changed by the Internet. Whereas music sales used to be dominated by
Collecting Money in a Rocky Economy
Always accept partial payment. If the client says he cannot pay the entire balance, ask what he can pay immediately.
HD Radio’s Technology: The Right Play for Total Sports Coverage
In the constantly changing landscape of American media, even the most popular sports franchises are challenged
Martin Cass: Carat President (audio)
Martin Cass is President of Carat, the fully-integrated, consumer-centric, media and marketing services agency. Clients include adidas, Alberto-Culver
A New Year Brings New Opportunities For Radio
One of my favorite quotes from Albert Einstein… “The only thing that interferes with my learning is my education”. For decades we’ve all earned our degree in radio; How to sell it, how to program it
Top 10 Ideas for PR releases to gain station exposure
Sometimes it’s hard to think of news for your station that you should be telling the world about through press releases
2010 Planning Essentials: Get Your Mobile Strategy in Order
It doesn't take a crystal ball to know that the web is moving to mobile devices. The US mobile web audience grew by
Major Advertisers to TV Ad Agencies: You are a Fossil
In last week's article, I laid out 11 trends motivating the future of the cable TV ad business. In this week's article, seven more. Dynamic ad targeting is the great
Keep the creative ball rolling, win the marketing game for your station and clients
It's hard to be ‘on’ all the time when it comes to marketing ideas— whether they’re for your station or for a client. Keep the creativity flowing
CBS “Local Media”…A Game Changer
As The Media Audit is a multi-media survey company, I wanted to see the potential impact of CBS’s new drive to Local Media. Newspaper’s were the mass media that
Steve Farella President & CEO, TargetCast tcm
Steve Farella recently moderated a panel of industry experts at Advertising Week 2009 in NYC. The presentation highlighted some of the key challenges
New Ownership Report Filing Deadline – January 11, 2010
The Office of Management & Budget has now approved the new FCC Form 323 Ownership Report and the FCC has announced a new uniform filing date for all broadcast stations. New reports will be required