Turning Short Term Advantage into a Long Term Strategy for Making the Sale
Uncertainty has been a friend of traditional advertising. That insight numbered among the observations provided by MAGNA Global's chief forecaster Brian Wieser at the...
Portable Meters: Fact and Fiction–Part IV
I’m a big proponent of portable meters for radio audience measurement, having been at Arbitron in 1992 when the project was initially announced, later
Portable Meters: Fact and Fiction–Part III
The Arbitron PPM is currently the most used portable meter with approximately 68,000 PPM panelists installed around the world being utilized for
Portable Meters: Fact and Fiction–Part II
While Arbitron may have been the first to develop and test a portable meter, the field of competitors now includes at least five other legitimate meter systems
Portable Meters: Fact and Fiction–Part I
In December 1992, after only a few weeks as Arbitron’s new president and CEO, Steve Morris held a press conference at the Metropolitan Club in NY to announce Arbitron’s goal to develop and deploy a portable
A Holiday Wish List for Traffic Systems
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Make your station’s direct mail campaign easy
Direct mail is a great way to drum up business for your station or group. Use the following simple checklist
Zip Codes Grow Broadcast TV Revenue
For the foreseeable future broadcasters will not have the capability to insert addressable advertising at the set top box level. But this technical limitation
Do-It-Yourself Branding Basics for Your Station or Group
Branding gurus would like people to think there's a secret formula rocket science behind establishing a brand. But, there isn't. If you follow some
Digital song sales concentrated on the hits
According to a recent article in Billboard Magazine, music sales have been changed by the Internet. Whereas music sales used to be dominated by
Collecting Money in a Rocky Economy
Always accept partial payment. If the client says he cannot pay the entire balance, ask what he can pay immediately.
HD Radio’s Technology: The Right Play for Total Sports Coverage
In the constantly changing landscape of American media, even the most popular sports franchises are challenged
Martin Cass: Carat President (audio)
Martin Cass is President of Carat, the fully-integrated, consumer-centric, media and marketing services agency. Clients include adidas, Alberto-Culver
A New Year Brings New Opportunities For Radio
One of my favorite quotes from Albert Einstein… “The only thing that interferes with my learning is my education”. For decades we’ve all earned our degree in radio; How to sell it, how to program it
Top 10 Ideas for PR releases to gain station exposure
Sometimes it’s hard to think of news for your station that you should be telling the world about through press releases