Two Things to Include in Every Anchor Intro
Pay special attention to the first and last line of the anchor intro. This critical story element should start strong, then give an enticing taste of what's to come
Crystal ball gazers see a less hazy 2010
By all reports, advertising sales for both radio and television have finally begun to show signs of improvement. With 2009 about to go into the history books
Building a Marketing Communications Strategy for Your Station or Group
If you're a small station or group that believes having a marketing communications strategy is an idea reserved for huge corporations or groups that have large marketing departments, you're
Internet Radio’s Audience is Growing, But Are The Ad Dollars?
An article in the Wall Street Journal recently pointed out that while Internet radio’s audience is growing, ad dollars are not growing at the same rate. In it, Gordon Borrell, a local media consultant
WHAT’S THE BIG IDEA!?
A buddy of mine, Don Snyder, is the interactive sales manager for a radio group here in Columbus. Don and I go back to the late 90’s when we worked together at a station, and became fast-friends because both of our roles at the time
Your Station or Group Database Is Your Goldmine— Take Care of It!
A lot of people go to a networking meeting, trade show, or conference only to return with a big stack of business cards that they either throw away, put in a drawer, or keep as a ever-growing
Rolling Stone expands its brand
Iconic music magazine Rolling Stone will have a much greater impact than a mere newsstand presence in the Los Angeles market. The Rock institution
The Quickest Way to Ruin a Great Look….Over Accessorize
I can’t think of a single brand that belongs “everywhere.” Yet, many confuse integrated marketing with 360 degree bombardment
The Great Advertising Budget Shift-Will You Get Your Share?
While many of us are relieved that 2009 is finally coming to an end, we still face the uncertainties of how the economy will play out for us all in 2010. The chill in the air is real. For many businesses out there
Turning Short Term Advantage into a Long Term Strategy for Making the Sale
Uncertainty has been a friend of traditional advertising. That insight numbered among the observations provided by MAGNA Global's chief forecaster Brian Wieser at the...
Portable Meters: Fact and Fiction–Part IV
I’m a big proponent of portable meters for radio audience measurement, having been at Arbitron in 1992 when the project was initially announced, later
Portable Meters: Fact and Fiction–Part III
The Arbitron PPM is currently the most used portable meter with approximately 68,000 PPM panelists installed around the world being utilized for
Portable Meters: Fact and Fiction–Part II
While Arbitron may have been the first to develop and test a portable meter, the field of competitors now includes at least five other legitimate meter systems
Portable Meters: Fact and Fiction–Part I
In December 1992, after only a few weeks as Arbitron’s new president and CEO, Steve Morris held a press conference at the Metropolitan Club in NY to announce Arbitron’s goal to develop and deploy a portable
A Holiday Wish List for Traffic Systems
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...