Marilu Henner: “Life, Love, Laughter”
Sun Broadcast Group launched the entertainment and lifestyle oriented “The Marilu Henner Show,” hosted by Marilu Henner
The Three-Minute Drill
You are meeting with the owner of a chain of regional convenience stores. It’s going well until you reach the final bullet point of your presentation, your station’s Website. Interactive was
How To Properly Handle The ‘Public File Hot Potato’
Interested in how not to let compliance be your media properties' greatest liability? Here's a Media Information Bureau column that's timely and insightful, from Kelly Orchard.
An FCC Chairman’s 20th Anniversary Salute To WiFi
Who knew in 2008 that wireless internet technology would be an essential way of life for millions of Americans? WiFi is now two decades old, and FCC Chairman Ajit Pai remarked on WiFi's past, present and future on Tuesday at the Wi-Fi World Congress 2019 in Northern Virginia.
Stop blowing up sales calls. Stop the POP!
My eleven-year-old son is blowing up a balloon. I can see what is going to happen. I know there is an explosion looming. I have heard balloons pop hundreds of times in my life yet, as the balloon nears the verge of popping, I cannot help but cringe at the thought of the inescapable pop. My eyes tighten a bit. I slightly turn my head and then…. POP! Don’t you hate it? I sure do. Think of this example when visualizing a sales call...
Pt 2 – Marketing and the Economy, Knowing the Consumer
Knowing what consumers can and can not do or willing to do deliver you the pacing on how your local ad dollars will take shape. Areas consumers are focused on
April Broadcast Stocks All Over the Place
That was true on the radio side of the ledger, at least among the stocks followed by RBR+TVBR. The range of plusses and minuses...
Q2 Stocks Look Good for Univision
That is, if the trends hold. The second quarter of 2015 produced extremely mixed results
A legal eagle eye view of AM on FM
The Federal Communications Commission has codified the standard under which it has been granting limited waivers to enable FM translators to
Making Your Intentions Known
Drafting a purchase agreement can be a complex affair. Despite the best intentions of the parties, the negotiation and drafting process nearly always
How to keep on-air talent
Given the increasing disfavor of judges and state legislators against the enforceability of non-compete agreements in the broadcasting industry, should prudent
Why Qualifying Makes You An Awesome Sales Rep
Want your sales reps to increase their closing ratios? It all starts with qualifying properly, says expert sales trainer Barrett Riddleberger. "Share this column with your sales team and they'll love you for it!" He exclaims.
Hispanic Radio and The Hispanic Radio Upfront – Part II
Today we ask: What sort of multiplatform opportunities will you be presenting with your other properties?; What sort of
Upping HD Radio signal strengths
The possible rulemaking proposal for increasing power on FM HD Radio signals: What does it mean at the station with engineering and costs involved?
The Global TV Demand Report: SVOD Demand, OTT Trends
There's a newly released, in-depth white paper from Parrot Analytics that's worth noting if you are among those broadcasters evermore concerned about the rapid growth of "over the top" (OTT) viewing not just here in the U.S., but on a global level. The report takes a comprehensive look at global television demand trends across 10 markets in 2018.