A New Perspective For FCC EEO Regulations
A recent column appearing in another trade publication caught the attention of Media Information Bureau featured columnist Ken Benner. In his view, the piece "shed a whole new light of comprehension of the most egregious legislation plaguing U.S. Broadcasting defined as discrimination."
Five Takeaways From MoffettNathanson’s Advertising Day
Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.
Consumers Are the Answer, Not the Problem
Consumers are a real problem for marketers. They’re fickle and changeable and, in many cases, not the least bit interested in what the marketer has to say. They don’t attend to
Where The Eyeballs Are
Are the "Top Attentive Shows" a new metric that advertisers -- and broadcast TV execs -- should take seriously?
If It’s Millennials You Seek, Say Goodbye To The Eighties
One week ago, attendees at the ANA Multicultural Marketing & Diversity Conference in Miami Beach heard a lot about millennials, and Gen Z consumers. One session was even titled "The Multicultural Millennial Effect - How Big of A Deal Is This?" It's a very big deal if you're a radio broadcasting company, says RBR+TVBR's Editor-in-Chief. But, the spark for this column didn't come from this conference's panel discussion. Rather, it came from Trivia Night at a craft brewery where none of the millennials recognized songs you've probably heard thousands of times. The solution? Let go, and embrace the '90s.
Consumer Optimism Flagging
There was a measurable drop in consumer confidence during the month of July
Digitally Divided: Over 27 Million Households Don’t Have Internet Access
It sounds hard to fathom just one day after a global outage crippled Facebook, WhatsApp, and Instagram, immediately triggering cybercrime concerns that Cybercrime Magazine Editor-in-Chief Steve Morgan will be addressing at Forecast 2022 on November 16. Yet, it is indeed true. Some 27.6 million U.S. households lack a home internet connection.
The U.S. Population: 2020
As the world rang in the new year, the U.S. Census Bureau projected the nation's population total. As of January 1, 2020, the total number of people living in the United States rose by 0.61% from exactly one year ago. Since Census Day 2010, the population has grown by 7%.
What's the cost of entry?
For Randy Michaels - Philadelphia, the cost is $4.67 per-person; $22.5 Million on the sale of WKDN
McCurdy to Borrell: Let’s not bury radio just yet
Predictions of radio’s diminished future may be premature, says radio veteran Bob McCurdy.
C-Band Suggestion from Phoenix: Private Sale is Most Efficient
In a new analysis released Thursday, Washington, D.C.-based think tank the Phoenix Center offers an evaluation of the competing methods for repurposing the C-Band. It appeals to principal-agent theory where the government is the principal and the consortium of satellite incumbents is the agent.
Dealing with tight credit; Part I
In the 3rd Annual RBR/TVBR Financial Roundtable, the elephant in the room was the current tight credit market. But there are still deals being done.
A Broadcaster’s Guide to Due Diligence Part 3
Let’s just put it out there with a strong statement: No station should ever be bought unless it has been subjected to a rigorous due diligence process. As communications transaction expert Erwin Krasnow explains, there is a great deal at risk in this type of transaction, and no stone should be left unturned before signing on the dotted line. But Krasnow does much more than that – he explains how. Here is the last of three installments.
When to ask for the order
Closing is simply the art of using subtle methods to look for buying signals (interest or lack of interest in your proposal), draw out any and all objections and leave with an order. Here are some closing techniques
Why ‘Qualifying’ Makes You An Awesome Sales Rep
In this latest Media Information Bureau column from expert sales coach Barrett Riddleberger, the concept of "qualifying" is discussed in detail. "Without question, qualifying is one of the most critical steps of the sales process," Riddleberger says. Here are eight reasons why this is so crucial to your sales team's ultimate success.