Should You Be Concerned About Short-Form Pre-Roll?
This week saw the NewFronts, the digital media version of the Upfronts. One of the presenters, Trusted Media Brands, announced seven new video series aligned with its Taste of Home, Reader's Digest and The Family Handyman / Haven Home Media properties. Thus, it stands to benefit from the success of digital media. It could explain why it has drafted a study suggesting that short-form pre-roll is set to grow in a big way. Is it "fake news," or is this something radio and TV broadcasters need to be concerned about?
Early Auction Repack Compensation Comes With a Catch
There are constraints on getting reimbursed for expenses incurred before the auction is complete.
Direct response television product trends of 2014
When it comes to the direct response television industry, the trend for 2014 will be producing commercials that are of higher quality coupled with an overabundance of toys. Great commercials center on the product. The product is king. While various reports note that the success rate for short-form commercials is 1 in 40, others have stated that it is 1 in 20. Yes, the odds are long, however, the vast majority of those failures are for products that don’t fit the DRTV mold. As highlighted in the Scimark Report (scimark.blogspot.com) week after week, companies are throwing their cash in the trash by repeating the same failures time after time. Although not a guarantee of success, following the basic rules can raise your batting average to 1 in 5 at least. My company has been batting .400 ball for the past decade. We concentrate on what we know, venture selectively in new categories like Tag Away, but always try to stay true to the rules. It makes our inventors and product scouts that we sign up happier to know at outset that there is meaningful chance of success at the end of the journey. All great successes begin with mass appeal. Television is a mass medium.
Radio’s Salvation: Innovation
Willie Nelson shot to the top of the pantheon of Country music stars – and radio can mimic his technique
All You Need To Know On New FM Translator Complaint Procedures
On May 9, the FCC issued a Report and Order that set in stone new procedures used to resolve interference complaints against FM translator stations. This article breaks down the changes to the FCC’s existing FM translator interference complaint procedures.
Some radio investors get ready to sell stock
One of radio’s largest public companies has registered shares for some private equity investors. That will permit them to take some cash off the...
A ‘Must Review’ For All Broadcast Licensees
"Stop whatcha doin', cause I'm about to ruin, the image and the style that ya used to ..." OK, maybe it's not time for The Humpty Dance. But, RBR+TVBR Media Information Bureau featured columnist Ken Benner insists you should read his latest column, and pronto. Why? "To save substantial funds in fines, fees, forfeitures and, most significantly, legal expenses, I can recommend no better source of information."
Streaming Behavior Insights A New ‘Total Audience’ Focal Point
The latest quarterly Nielsen Total Audience Report is out, and in addition to current media trends at large, more insight and data on the ever-growing world of streaming has gotten added attention from the nation's top audience measurement and consumer data firm.
Borrell: Advertisers View Digital No Better Than TV Spots
Media research firm Borrell has kicked off its summer 2019 "Chart of the Week" series. In its first at-a-glance chart of interest to broadcast media is a peek at how digital video advertising compares with TV. The big takeaway? Brief, no-clutter video ads work as well as traditional spots.
Political Broadcasting on Public Television
By Gregg P. Skall, Womble Carlyle Sandridge & Rice, LLP
On April 12 the 9th Circuit United States Court of Appeals rocked the public broadcasting...
The Financial Manager's Perspective: Make time for an ounce of prevention when planning on-air...
I have a friend who once moaned, “We never have time to do it right, but we always find time to do it twice.” ...
The five second radio headline test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Then stop and ask: "Would you continue to listen to this commercial?"
The Do’s of Doing Financial Due Diligence
By John R. Brooks and Erwin G. Krasnow, Esq.
It should go without saying that the most crucial aspect of buying a radio or TV...
Google is no match for the digital spectrum
Google's search technology is becoming obsolete. While not easy to see spectrum technology drivers today, within the next five years digital broadcast television
Getting Back To Basics In The C-Suite
When there’s a lot going on, we often push the fundamentals aside and forget the basic skills that have been part of our success. Project management has been a central part of Michelle LaBrose's success from the beginning of her career. So, when the founder and "Chief Cheetah" of Cheetah Learning is faced with new challenges, she remembers one acronym: "IPEMC."