Brainstorming sessions a great idea for stations, groups
One of the most productive things you can do in your station or group is conduct a brainstorming session. When you feel like
IN CASE OF EMERGENCY Part I – Even with limited staff, what you need...
Imagine the worst. You’ve cut your news staff and most of your programming is syndicated
Spot Monitoring Systems: The latest features: Part III
How are spot and content monitoring providers improving their offerings for broadcasters, agencies and clients? In the past few years, a few
Spot Monitoring Systems: The latest features: Part II
RBR-TVBR, with Kim Vasey's help, decided to find out the latest offerings from who is left out there and what the latest offerings are in getting spot data
Spot Monitoring Systems: The latest features: Part I
In this Spot Monitoring Systems update, we asked Kim Vasey, GroupM Senior Partner/Director of Radio (GroupM encompasses Mediacom, Mindshare
What movie trailers can teach us about station promo writing
As the pace of TV journalism increases, this art of storytelling can sometimes take a back seat to packaging and technology
Securing Protection for Seller Paper
If the seller provides the buyer with seller paper, what protection can the seller obtain to make sure that the station will be operated properly and that financial and
An Insider’s Secrets to Successful Rebranding
The current economic rollercoaster has forced unwanted changes on businesses everywhere. Those changes may be wreaking havoc with your brand and affecting your success....
CREATIVITY LOST
Traditional media here in the States is adrift. It’s sad really. I’ve known for some time that radio, television and newspaper were playing a serious case of catch-up when it comes to digital, but it dawned on me how the problem is much deeper
The New 35 plus: The Heritage of Identity
Music radio for today’s 35 plus remains, as a writer once said, “remarkable for nothing…except for the marked-ness for which it is remarkable for...
Study: Over 60 Million Listen to Internet Radio Every Week
Bridge Ratings has released a new study on Internet radio listeners that provides some insight into the differences between listeners to AM/FM stations' streams...
Making Sure the Proposed Upgrade Is a Reality
Sellers often tell prospective purchasers that the station has the potential to be upgraded. In most acquisitions, however, the buyer purchases the
PR does not equal press release
Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities
Letting your hair grow and getting engaged…
Just as the market was tanking in ’08 and with ad dollars as scarce as a “sales rep staying around for a year” I started growing my hair because I too, along with 15 million other people
Elliott Klein, managing partner for FM Idaho
FM Idaho’s Rhythmic CHR KWYD-FM Boise (Wild 101) was a move-in some 15 months ago. Since then, the Arbitrons for 12+ have been fantastic...