Using Fear to Motivate News Viewing
Fear. It is the number one emotional sell of television news promos. During rating periods, the pressure to deliver an audience becomes even more...
Will Listeners Pay For Online Audio Content?
Will consumers pay for online content they get now for free? That's a question that Nielsen recently asked 27,000 consumers in 52 countries -...
Market strategies and observations for 2010 and beyond
With 2010 in full gear…we sat down and tried to come up with a few observations on just what will happen to radio in the future -- this year and beyond. Every day more and more
The IBOC Power Increase, Part II; Other D/U Ratios, and a MP3 Mode Power...
In Part I, we explained the origin and inner workings of the NPR Labs power increase formula. The January 27, 2010, FCC Order provided...
The IBOC Power Increase, Part I; Understanding the Power Increase Formula
On January 27, 2010, the FCC adopted changes in the FM digital audio broadcasting rules to allow a blanket
The Dangers of Building Brands on Oversimplistic Research
Turn on early morning television these days and you will find a zillion lawyer ads. Almost all follow the hackneyed lawyer ad
How to Help "Special Occasion" Clients
“Special occasion” businesses have a never-ending responsibility to teach consumers how to use their products and services. Florists, candy stores
Bringing Money in the Door Is a Team Effort
The Financial Manager's Perspective: “Does it bring money in the door?” is the question that ad sales veteran Jim Birschbach encouraged his ad sales...
Selling Radio’s Sizzle, Along with the Steak
I have seen the Future, and it is Digital. (Sort of.) Digital is the Future. Seems like a no-brainer. All the sizzle in today's media world comes closely linked with
Study shows podcast consumers are unique
The Association for Downloadable Media has released a study on Consumer Attitudes toward Podcast Advertising. Podcast consumers indicated that they
A case for Ad-ID in Radio
Ad-ID is the only advertising asset coding system supported and authorized by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) across all media
Getting real about news marketing effectiveness
The past decade has seen dramatic drops in both the reach and frequency of advertising messages available to station marketing. In these days of tight
Does Your Media Representative Make the Grade?
Top media representatives know that client service is essential. Regardless of the market or media type, the best reps
CBS Radio’s Glynn Walden: Questions on transmitters
In today's Transmitter Intel Brief, we've gathered some questions from Glynn Walden, CBS Radio SVP/Engineering. We've asked vendors in the space to
Don't slacken the pace during show-to-show transitions
When going directly from one news show to another, make sure you keep the pace rolling with no break in the intensity