Does Your Media Representative Make the Grade?
Top media representatives know that client service is essential. Regardless of the market or media type, the best reps
CBS Radio’s Glynn Walden: Questions on transmitters
In today's Transmitter Intel Brief, we've gathered some questions from Glynn Walden, CBS Radio SVP/Engineering. We've asked vendors in the space to
Don't slacken the pace during show-to-show transitions
When going directly from one news show to another, make sure you keep the pace rolling with no break in the intensity
Part III: Valerie Geller's – IN CASE OF EMERGENCY
RBR-TVBR Exclusive: What do you need to have at your station if a disaster strikes? From bottled water to self fueled heaters to backup...
Speeding up the FCC application process
Where an assignment or transfer application is unopposed, it usually takes about 50 to 60 days from the time the application is filed until the grant by
Brainstorming sessions a great idea for stations, groups
One of the most productive things you can do in your station or group is conduct a brainstorming session. When you feel like
IN CASE OF EMERGENCY Part I – Even with limited staff, what you need...
Imagine the worst. You’ve cut your news staff and most of your programming is syndicated
Spot Monitoring Systems: The latest features: Part III
How are spot and content monitoring providers improving their offerings for broadcasters, agencies and clients? In the past few years, a few
Spot Monitoring Systems: The latest features: Part II
RBR-TVBR, with Kim Vasey's help, decided to find out the latest offerings from who is left out there and what the latest offerings are in getting spot data
Spot Monitoring Systems: The latest features: Part I
In this Spot Monitoring Systems update, we asked Kim Vasey, GroupM Senior Partner/Director of Radio (GroupM encompasses Mediacom, Mindshare
What movie trailers can teach us about station promo writing
As the pace of TV journalism increases, this art of storytelling can sometimes take a back seat to packaging and technology
Securing Protection for Seller Paper
If the seller provides the buyer with seller paper, what protection can the seller obtain to make sure that the station will be operated properly and that financial and
An Insider’s Secrets to Successful Rebranding
The current economic rollercoaster has forced unwanted changes on businesses everywhere. Those changes may be wreaking havoc with your brand and affecting your success....
CREATIVITY LOST
Traditional media here in the States is adrift. It’s sad really. I’ve known for some time that radio, television and newspaper were playing a serious case of catch-up when it comes to digital, but it dawned on me how the problem is much deeper
The New 35 plus: The Heritage of Identity
Music radio for today’s 35 plus remains, as a writer once said, “remarkable for nothing…except for the marked-ness for which it is remarkable for...