Steering past deal-making potholes
Insensitivity - Abraham Lincoln offers this advice: “When I am getting ready to speak with a man, I spend one-third of my time thinking about myself
Hypothecation and Security Provisions
It is important to understand the distinction between the station’s license and the station’s non-licensed assets. The FCC consistently has held that a broadcast license (as distinguished
Adding Immediacy to your Topical Promos & Teases
Building a sense of urgency is one of the most compelling components of a news promo. On a big story, new facts often become...
Create an outstanding elevator pitch for your station, group, or yourself
Everyone has been told that they need to have a great elevator pitch, but how many of us really do? It is worth the...
Life and death of minority tax certificates
Just about everybody agrees that there are not nearly enough minority and female broadcast owners, and the minority tax certificate is widely believed to...
The legal art of the broadcast transaction
Can a seller take out an insurance policy that provides compensation in the event of a rip-roaring case of cold feet on the part of the buyer? Well, not exactly, but
Nine Deadly Deal-Making Sins (Part 2)
Disrespect - Letters of intent are commonly regarded as a form of “anti-negotiation” insurance. A sign of disrespect for the negotiating process occurs when one party tries to renegotiate the terms
Convergence Emerges at Divergent CES
For nearly a decade, the International Consumer Electronics Show has become a “big tent” for not only the technological gizmos and gadgets
Creating a Networking Strategy for Yourself or Your Station
Connections are one of your most valuable assets. The single most important thing you have is your contact database. Having a great Rolodex of people to call on- not only as clients
Back to the Future: Advertising as Destination
Next generation models for content-supported advertising Everyone talks about ad-supported content. But ad-supported content is a misnomer and a myth
Buying and selling broadcast stations
It’s hard to get a deal done these days – and of course the primary difficulty is making the money work. But the legal part is important too
FTC Revised Guidelines on Endorsements & Testimonials
We had a question about product placement ~ the agency is asking for placement inside of programming or banter
Nine Deadly Deal-Making Sins (Part 1)
The lawyers who wrote Profitably Buying and Selling Broadcast Stations are experts at the technical aspects of buying and selling broadcast stations. But over time they’ve also become experts
Broadcasting stocks soared in 2009
What a difference a year makes! The advertising recession dragged radio and television stocks down in 2008, with what turned out to be the bottom of the trough coming
Basic Design Considerations for Your Station Logo
Many stations jump right into wanting a logo as soon as the ink has dried on the company legal paperwork to re-brand or