How social media helped me build a bridge
If you told me one year ago that I would be invited to participate on a Hispanic PR conference panel featuring the “top guys in social media,” I probably would have
Coverage Enhancement for HD Radio
As HD Radio becomes more important to broadcasters’ business models, there is a greater than ever need for reliable reception on mobile and stationary receivers. HD Radio coverage
What the cable networks can teach us about news branding
How will local TV branding change in the coming years? If you want to get a good look at where we're headed, the national...
Taking HVAC contractors from cool to hot for your station
Heating and air conditioning contractors work on a 30 percent gross margin of profit and the value of one new customer
How much money should I be making from the web?
If there is one universal question we hear from radio broadcasters repeatedly it’s: “How much money should I be making off the web?” That...
Mix Up the Structure of Story Packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than fifty years ago. Back in the days before clicker-happy viewers
Applying the "Lessons From Conan O'Brien" to Talent Contracts
The Financial Manager’s Perspective: Most of us took note of Conan O’Brien’s $32.5 million settlement earlier this year
Robert Yallen, CEO The Inter/Media Group of Companies (audio)
Robert Yallen is the CEO one of the nation's leading independently owned ad agencies--The Inter/Media Group of
Seeing if global imperatives translate to a local business
PricewaterhouseCooper has a new report out called “10 Minutes on Competitive Advantage,” which attempts to briefly distill the thoughts of CEOs from across
Seller Financing: The first last resort in a tough sales market
With bank financing virtually non-existent, most broadcast station deals will require seller financing. RBR/TVBR asked
It’s OK to take No for an answer
My life has been very blessed, mostly since I immersed myself into the world of radio and met my wife. She and I have a beautiful place in the middle of the
2010 Infinite Dial Study offers clear direction for streaming broadcasters
According to the newly released Infinite Dial study, listening to Internet radio didn’t increase much from 2009 to 2010
Using a lead generation strategy to optimize product offers
Aluminum bats hit the ball farther mostly because they have a much larger “sweet spot.” Just as in baseball technology
An elephant’s-eye view of the 2010 battlegrounds
It is not our aim to take sides in the upcoming battle for Congress in the upcoming 2010 midterm elections. It is, however, our aim to give advance notice of where the
The Future is Bright for Internet Radio
Two research studies were presented that provide excellent data on Internet radio and digital audio's growing audience.Radio Futures 2010 is an independently funded study...