"Issues/Programs List" Requirements – Part II
Recently, I recommended that broadcasters begin reviewing their efforts for the next Issues/Programs Lists. This is an area that bears emphasis given the new
"Issues/Programs List" Requirements – Part I
On April 10, every broadcast licensee should have placed in their public file their issues and programs list for the period covering January 1 through March
The "turn-around" news marketing test
Most of us roll our eyes when we hear companies market "price-of-entry" features. The car dealer: "We will give you the best car for the lowest price."
Cable show identified our three screen opportunity
Last week at the The Cable Show the iPad was linked to a set top box. Data was exchanged between the two devices. The technical process of linking a set top box
"Radio Sales 2.0"
How well are you taking advantage of your digital marketing and social media assets? If done well, you can be sure that the results will be increased sales, improved customer service
Internet radio has everyone talking
One of radio’s oldest formats has found a new home on Internet radio. Talk radio, long the stalwart of the AM broadcast band, is alive and thriving online
Targeted web ads: a look at how they’re regulated
With recent news that broadcasters are finally monetizing their web pages and selling advertising, in some cases doing better with online advertising than
News marketing as local car advertising
A comment and question from last week's article "What Cable Networks Can Teach Us About News Branding."
"Cable takes a Madison Avenue advertising approach while...
AccuRadio: Internet radio's canary in the coal mine?
Has Internet Radio stopped growing? We first raised the question last month in this space after Arbitron released research that showed
The arrogance is gone…?
As a result of a down economy and other conditions, advertising companies and their clients are aggressively searching for creative ways to better compete in their respective markets
How social media helped me build a bridge
If you told me one year ago that I would be invited to participate on a Hispanic PR conference panel featuring the “top guys in social media,” I probably would have
Coverage Enhancement for HD Radio
As HD Radio becomes more important to broadcasters’ business models, there is a greater than ever need for reliable reception on mobile and stationary receivers. HD Radio coverage
What the cable networks can teach us about news branding
How will local TV branding change in the coming years? If you want to get a good look at where we're headed, the national...
Taking HVAC contractors from cool to hot for your station
Heating and air conditioning contractors work on a 30 percent gross margin of profit and the value of one new customer
How much money should I be making from the web?
If there is one universal question we hear from radio broadcasters repeatedly it’s: “How much money should I be making off the web?” That...