Internet radio has everyone talking
One of radio’s oldest formats has found a new home on Internet radio. Talk radio, long the stalwart of the AM broadcast band, is alive and thriving online
Targeted web ads: a look at how they’re regulated
With recent news that broadcasters are finally monetizing their web pages and selling advertising, in some cases doing better with online advertising than
News marketing as local car advertising
A comment and question from last week's article "What Cable Networks Can Teach Us About News Branding."
"Cable takes a Madison Avenue advertising approach while...
AccuRadio: Internet radio's canary in the coal mine?
Has Internet Radio stopped growing? We first raised the question last month in this space after Arbitron released research that showed
The arrogance is gone…?
As a result of a down economy and other conditions, advertising companies and their clients are aggressively searching for creative ways to better compete in their respective markets
How social media helped me build a bridge
If you told me one year ago that I would be invited to participate on a Hispanic PR conference panel featuring the “top guys in social media,” I probably would have
Coverage Enhancement for HD Radio
As HD Radio becomes more important to broadcasters’ business models, there is a greater than ever need for reliable reception on mobile and stationary receivers. HD Radio coverage
What the cable networks can teach us about news branding
How will local TV branding change in the coming years? If you want to get a good look at where we're headed, the national...
Taking HVAC contractors from cool to hot for your station
Heating and air conditioning contractors work on a 30 percent gross margin of profit and the value of one new customer
How much money should I be making from the web?
If there is one universal question we hear from radio broadcasters repeatedly it’s: “How much money should I be making off the web?” That...
Mix Up the Structure of Story Packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than fifty years ago. Back in the days before clicker-happy viewers
Applying the "Lessons From Conan O'Brien" to Talent Contracts
The Financial Manager’s Perspective: Most of us took note of Conan O’Brien’s $32.5 million settlement earlier this year
Robert Yallen, CEO The Inter/Media Group of Companies (audio)
Robert Yallen is the CEO one of the nation's leading independently owned ad agencies--The Inter/Media Group of
Seeing if global imperatives translate to a local business
PricewaterhouseCooper has a new report out called “10 Minutes on Competitive Advantage,” which attempts to briefly distill the thoughts of CEOs from across
Seller Financing: The first last resort in a tough sales market
With bank financing virtually non-existent, most broadcast station deals will require seller financing. RBR/TVBR asked