Spot Monitoring Systems: The latest features: Part I
In this Spot Monitoring Systems update, we asked Kim Vasey, GroupM Senior Partner/Director of Radio (GroupM encompasses Mediacom, Mindshare
What movie trailers can teach us about station promo writing
As the pace of TV journalism increases, this art of storytelling can sometimes take a back seat to packaging and technology
Securing Protection for Seller Paper
If the seller provides the buyer with seller paper, what protection can the seller obtain to make sure that the station will be operated properly and that financial and
An Insider’s Secrets to Successful Rebranding
The current economic rollercoaster has forced unwanted changes on businesses everywhere. Those changes may be wreaking havoc with your brand and affecting your success....
CREATIVITY LOST
Traditional media here in the States is adrift. It’s sad really. I’ve known for some time that radio, television and newspaper were playing a serious case of catch-up when it comes to digital, but it dawned on me how the problem is much deeper
The New 35 plus: The Heritage of Identity
Music radio for today’s 35 plus remains, as a writer once said, “remarkable for nothing…except for the marked-ness for which it is remarkable for...
Study: Over 60 Million Listen to Internet Radio Every Week
Bridge Ratings has released a new study on Internet radio listeners that provides some insight into the differences between listeners to AM/FM stations' streams...
Making Sure the Proposed Upgrade Is a Reality
Sellers often tell prospective purchasers that the station has the potential to be upgraded. In most acquisitions, however, the buyer purchases the
PR does not equal press release
Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities
Letting your hair grow and getting engaged…
Just as the market was tanking in ’08 and with ad dollars as scarce as a “sales rep staying around for a year” I started growing my hair because I too, along with 15 million other people
Elliott Klein, managing partner for FM Idaho
FM Idaho’s Rhythmic CHR KWYD-FM Boise (Wild 101) was a move-in some 15 months ago. Since then, the Arbitrons for 12+ have been fantastic...
Media Mergers: Lights, Camera, Risk?
One content provider plus one cable company equals how many new risks? That was one question on the minds of executives as negotiations for
The Financial Manager's Perspective: Time to Get Social
As Radio guru Fred Jacobs explained in an article that appears in the current issue of MFM's The Financial Manager (TFM) magazine, social media has dramatically redefined the idea
Station sales: Making sure you can look under the hood
How does the buyer make sure that the equipment and other technical facilities are in good working order? Typically, the buyer negotiates for a specific representation and warranty by the seller
The Biggest Key in Networking is Follow Up— Make Sure You Do It!
If you meet someone at a networking event, make sure you follow up. So many people go to an event only to take a stack of business cards and pile them in a drawer or on their desk