A favorable forecast for realizing revenue from interactive weather content
Mark Twain is reported to have said, “Everybody talks about the weather, but nobody does anything about it.” Now it looks as if you can
You have to get to know me before you get to sell me
From MarketingProfs Social Media Newsletter: A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to
Donny Osmond: 360-degree entertainer (audio)
The 'Best' Interview of 2011 was with Donny Osmond. He discusses Radio - Media - Entertainment and it is from the business side of the spectrum. Osmond is a 360-degree entertainer and media business person. It is a great audio.
How to Write a Great News ID
In the teasing world, three to five second IDs are always the most challenging promos to write. How can you convey the best stuff from your story in such a short
DRTV marketer’s advertising strategy in a down market
Timing Isn’t the Only Thing….. It’s Everything. The expression “you fish where the fish are” is an appropriate strategy for
Is podcasting right for your marketing plans?
Podcasting can be a powerful and compelling component in an advertisers’ marketing efforts -- but no two advertisers need to approach podcasting in the same way (and there's no real "right" or "wrong" way to use podcasting.)
Pew Study: Audio Is The New Radio
Radio is well positioned for a transition to a digital future, according to a new study by the Pew Project for Excellence in Journalism. Radio has the ability to maintain and grow its audience
A final repacking for DTV: Colocation the answer?
The FCC released the National Broadband Plan (NBP) last week. In Section 5, the FCC’s plan to take back 120 MHz of TV Broadcast space was revealed: to take back six TV channels
Radio leading the way in delivering beyond the banner
As the Internet Sales Manager, I am faced with a barrage of inquiries about banners and cheap CPMs. As most of you probably realize,...
What's television's next business model?
Despite all these new media opportunities sometimes, though, it feels like we are back inside the Internet bubble. Like shuffling cards in a deck. Hearts, we go
Traffic & revenue management systems: Internet streams; Going paperless
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Humpty Dumpty, the Mad Hatter, and Localism—Part 1
"When I use a word," Humpty Dumpty said, in rather a scornful tone, "it means just what I choose it to mean -- neither more nor less." "The question is," said Alice, "whether you can make words
Dreams and Nightmares: Taking DR Products to Retail
The dream of nearly all DR marketers is to see their product on the shelves of tens of thousands of retailers across the country. Unfortunately for many companies, this dream often turns
Stealing Dollars From Newspaper
I recently read an interesting story about a young girl who was passionate about all things food. She loved to cook; she loved to...
How far can a network go?
A recently issued declaratory ruling from the FCC in the matter of Rocking M Radio, Inc. (DA 10-242), (hereinafter “Rocking M”) is a veritable primer on FCC policy regarding network programming