Back to the Future? How to Bring Rates Back Up
Cheap rate packages are keeping broadcast stations from reaching their short and long-term revenue potentials. In markets all across the country, rate structures are cratering, with prices dropping
Broadcaster liability after Citizens United
The 2010 mid-year election season has seen several privately placed electioneering advertisements for legally qualified candidates for public office, some of which are highly
Do you have a true news brand or just a slogan?
In the old sitcom "Bewitched" the heroine's husband, Darrin Stevens, worked at an ad agency and many of the episodes showed him and his wonderful wife Samantha, teaming up to come up with that perfect phrase and all your marketing woes
The increasingly complicated CFO's job
The Financial Manager
Car buying goes to the dogs
Here's an idea for a car dealer ad pitch that you've probably never seen or heard before: We have the vehicle that your dog wants you to buy. It just might get a dealer some attention from potential
How to Build the Ultimately Actionable Research Study
Most research studies can be broken down into two camps. There are tracking studies that tell you how you're doing, then there are action studies that tell you where you should go. I've always been a fan of the latter. Far too many research studies simply
YES is best but a NO is good too
When you
Political ads and libel claims
It always happens around campaign season. A candidate runs an ad criticizing the opponent. The opponent’s campaign lawyer issues a letter to the station...
30 Contest Ideas Test
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Doug Banks: Turning up the heat on the ride home (audio)
Doug Banks, recently picked up by American Urban Radio Networks after 12 years at Citadel Media/ABC, began his radio career as an on-air personality...
Workflow Strategies that Empower Social Media Marketing
Social media is like custard. Social networking is one of the most powerful and low-cost advertising tools around. Unfortunately, many marketing professionals shy away from
FCC Regulatory fees due August 31
In the Commission
In a world filled with ‘media’, why do we have a scarcity of true...
We are working in times of exponential growth in the media landscape. To the marketer, it seems as though new media