The Wisdom of Observant Friends – Part 2
Mobile - Clearly the greatest interest and the most activity are in all things mobile; it crosses all sectors. Here are just a few facts about mobile today:
Things Are Looking Up!
Recently, I had the opportunity to spend time with Ed Whitacre, Chairman and former CEO, of General Motors. Ed is very professional and very demanding. He impressed me so much about the future of General Motors that I
The Wisdom of Observant Friends
The Wisdom of Observant Friends: (The WOOF Factor) -- Conversations with today’s movers and shakers. The WOOF Factor is an ongoing series of articles...
NAB 2010 Preview: Top 10 Online Revenue Challenges of Radio
To help Broadcasters better prepare for the upcoming NAB Radio Show, we
Trading Broadcast Dollars for Digital Dimes
If you put a dollar bill into one of those change machines and it gave you back a dime and a nickel, you might be a little upset. That's what the digital change machine is doing to radio right now
Back to the Future? How to Bring Rates Back Up
Cheap rate packages are keeping broadcast stations from reaching their short and long-term revenue potentials. In markets all across the country, rate structures are cratering, with prices dropping
Broadcaster liability after Citizens United
The 2010 mid-year election season has seen several privately placed electioneering advertisements for legally qualified candidates for public office, some of which are highly
Do you have a true news brand or just a slogan?
In the old sitcom "Bewitched" the heroine's husband, Darrin Stevens, worked at an ad agency and many of the episodes showed him and his wonderful wife Samantha, teaming up to come up with that perfect phrase and all your marketing woes
The increasingly complicated CFO's job
The Financial Manager
Car buying goes to the dogs
Here's an idea for a car dealer ad pitch that you've probably never seen or heard before: We have the vehicle that your dog wants you to buy. It just might get a dealer some attention from potential
How to Build the Ultimately Actionable Research Study
Most research studies can be broken down into two camps. There are tracking studies that tell you how you're doing, then there are action studies that tell you where you should go. I've always been a fan of the latter. Far too many research studies simply
YES is best but a NO is good too
When you
Political ads and libel claims
It always happens around campaign season. A candidate runs an ad criticizing the opponent. The opponent’s campaign lawyer issues a letter to the station...