IAB claims Internet radio as its own with new report
While broadcasters gathered in DC last week, digital folks were in NYC at the Interactive Advertising Bureau‘s annual MIXX Conference, part of Ad Week...
Turn Your Anchor Tosses into Anchor Teases
The weather toss and the sports toss are the two places in a newscast when on-air talent get to shine. Most shows are so...
Media Outlook 2011: Happier Days May Be Here Again
The Financial Manager
Effective Web Site Teases
Driving traffic to your web site is a priority task for most newsrooms these days. Front-line producers have developed sophisticated strategies to carry viewers from segment to segment, but
Having just celebrated its 12th birthday – we thought it might be useful to look at 12-lessons traditional media can learn from 12-years of...
The Role of Traditional Media in Social Media Campaigns
Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client
Proposal: Let broadcasters restack their own television spectrum
To the chagrin of the broadcasters and the NAB, the FCC announced last spring that it wants 120 MHz out of the television spectrum for repurposing to broadband. Under the FCC
Mix up the structure of story packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than fifty years ago. ...
The Wisdom of Observant Friends – Part 5
The WOOF Factor: Conversations with today’s movers and shakers. The WOOF Factor is an ongoing series of articles derived from in-depth conversations with people...
The Wisdom of Observant Friends – Part 4
Entertainment and Content - It should be noted that it
The Wisdom of Observant Friends – Part 3
Social - It should be no surprise that Social
Is Bubba Headed to Internet Radio?
Bubba the Love Sponge has apparently been talking on his radio show about going to Radioio, a well established Internet radio platform that has been around for quite a while. That
The Wisdom of Observant Friends – Part 2
Mobile - Clearly the greatest interest and the most activity are in all things mobile; it crosses all sectors. Here are just a few facts about mobile today:
Things Are Looking Up!
Recently, I had the opportunity to spend time with Ed Whitacre, Chairman and former CEO, of General Motors. Ed is very professional and very demanding. He impressed me so much about the future of General Motors that I
The Wisdom of Observant Friends
The Wisdom of Observant Friends: (The WOOF Factor) -- Conversations with today’s movers and shakers. The WOOF Factor is an ongoing series of articles...