If I wanted to be a ‘Surfer,’ I’d buy a board
The object of all marketing is to be persuasive. Building a brand involves elements of persuasion and integrity
Fresh Insights On Hispanic Consumer Growth
The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.
Fact-Checking The ‘Cord Cutting’ Phenomenon
We all see the headlines. "Cord cutting" is accelerating. Viewers may soon do away with TV as we know it. As Netflix, Amazon Prime and other streaming services gain traction, it may seem that traditional pay TV services -- cable and satellite -- are heading for the exits. But, headlines can be misleading -- in a big way.
Technology makes media redundant
Brand (n): a class of goods identified by name as the product of a single firm or manufacturer. (Source: Merriam-webster.com) What do the media
Black Media Owners To America: ‘Actions, More Than Words’
First, it was the disproportionate COVID-19 pandemic impact on the Black community. Then, it was the murder of George Floyd, and the resulting nationwide protests tied to a message that "Black Lives Matter." Now, a group of NABOB members believe it is time for Corporate America and Capitol Hill to speak up.
Succeeding with NextRadio: A first person account
when it comes to making FM on cellphones work, Paul Webber's been there and done that
How to Steal Customers from the Yellow Pages
There are a number of very good reasons that local direct decision makers who are advertising primarily in the Yellow Pages should begin advertising...
Are You The ‘Missing Link’ Between Brands and Retail?
How can TV and radio work with brands to help influence a transaction? That may be the question to win back CMOs
Broadcast Media’s Local Digital Dollar-Suckers: Antitrust Terrors?
The House Subcommittee On Antitrust, Commercial and Administrative Law is accusing four of the "GAFAN" members of antitrust violations, as their digital platforms offer an unfair advantage over other forms of communication -- including radio and TV.
Advertising opportunity: Homeowners insurance companies
Talk about an industry that needs to improve its public image. An annual survey by J.D. Power and company has found that consumer satisfaction with homeowners insurance companies has fallen to a five-year low. Now in
Selling a Story
It’s been over eight years since I entered the brave new world of radio sales. Being a young pup at the age of 22 I remember
Red Robin debuting Red’s Tavern Double Burger via TV
The Red’s Tavern Double is part of the casual dining chain’s fresh new menu. Accompanying are three Tavern Styles -- Cantina Jack Style, Pig...
Where ‘Fake News’ Meshes With Ridiculous Research
According to a study conducted over a three-day period in May, more than half of U.S. pay television subscribers did not see having live sports channels as an important consideration. That's according to a study that seems dubious, biased and just one more example of how ridiculous "facts" are being masqueraded as research, our Editor-In-Chief notes in this Media Information Bureau report.
Smart Audio: More On Consumer Influence From ‘Alexa’
NPR and Edison Research in June released The Smart Audio Report. The research showed one clear finding: Voice-activated smart speakers are becoming a must-have device in U.S. homes. In fact, 42% of smart speaker owners consider their device "essential" to everyday life. NPR and Edison have just released more original research from the report.
Tailored Digital Ads and E-commerce: Ad Spend Growth Drivers
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.