Write Bodacious Bios for Your Station Executives and Personalities
Biographies are used for a multitude of reasons: for press kits, speaking engagements, promotions, and connecting listeners and viewers to your on-air talent
How to Raise the Bar on Local Client Budgets
These next few weeks are critical for radio and television reps trying to lock in 2011 local direct ad budgets. The question is, even in a recession, are you asking for enough, or are you leaving
How Slacker gets Smartphone users to buy subscriptions
Slacker has found a pretty nice formula for growing its subscription model via relationships with the cell phone carriers. Various US based
Media tours: Even a station or group needs them
Hosting a media tour is a great way to gain exposure. Raising awareness of your brand and promotions enhances the value of your station...
Cashing in on the Next Generation of Mobile Internet
It was the biggest disappointment of the new millennium - internet revenue. Everyone from local bloggers to a huge media conglomerates dreamed of cashing...
$25,000 fine for station in an LMA not having staff and a public file...
An FCC Enforcement Bureau District Office on 11/1 issued a Notice of Apparent Liability, proposing to fine an AM licensee $25,000 for not having a meaningful staff
Selling a new idea internally
Selling a new idea internally is often harder than the execution itself. A few thoughts, this example for a TV reinvention, but applicable to anything: EVANGELISM FOR THE NEW IDEA: The GM, ND,
Creating the right press kit for your station
Radio and television stations are notorious for hosting events and creating promotions that generate buzz. To extend the longevity of the promotion, it
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
Tips for nipping reluctant-payment syndrome in the bud
The Financial Manager’s Perspective: MFM’s BCCA credit and collections subsidiary is hearing from a number of members who report a growing percentage of their...
Evolving TV News
Local television can learn from newspapers. Decades ago there were cracks in Newspaper's dominance fueled by Cable TV and the web. Instead of acting on those cracks, they were in denial assuming their greatness could never
News Web Site Economics 101
Clutter. Ask web developers to look at television station web sites and that is usually the first word out of their mouths. Banner ads zip and strobe around the screen. Long rows of tiny head shots span across
Reinventing TV and a cinematic approach
The strengths of television--Pictures, Graphics and Visuals: In a home environment, it's hard to beat TV for the eye. Big screens, HD and TV by
Bolster your marketing message with your phone system
Multiple people call your station or group on a daily basis for various reasons. Because of that, your modern phone system should create the right branding opportunities for your