There is a food fight going on, Seize the moment
Get your ideas around grocery stores and make a solid marketing presentation because there is an all-out food fight. Tip 1: to take to your local grocery
Overcoming the hijackers: How to retake control of your local direct rates
“Our market’s different,” says the manager of a medium-market station. “Increased competition, the bad economy and little agencies are driving our local direct rates...
Part 1: Traffic & Revenue Mgmt Systems: Improving the logistics of reporting
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked
The Process of Reinvention – the need to reinvent
Article 1 of a 6-Part Series: It
Santa's Shopping List
If you
How the mobile tech trend will change branding
Last week I attended an internet conference where they proclaimed three tech juggernauts for the coming decade: social networking, cloud computing, and mobile. You can now buy an Apple iPad at Walmart
RadioTime tunes in to Google TV
Savvy innovative move, RadioTime has optimized their Internet radio portal called TuneIn for Google TV. This news comes as the most recent in a list of placements and partnerships that position RadioTime as a key portal to Internet radio listening
Finding talent unexpectedly: Who’s Your Darci?
Darci the bank teller caught me off guard. "I want to do a radio commercial. I want to be on the radio," she said....
How mobile technology is defining the future of video
After more than a decade of waiting, the electronics industry is finally making some major progress towards unifying the mobile and living room television...
Clear Channel's iheartradio hits the road
Toyota will integrate Clear Channel
All Things Christmas
With Christmas right around the corner, here's a 10-point programming check list to make sure your station sounds great this holiday season. 1. Play the right music. There are only so many hit Christmas songs out there. For some
Radio: The message behind the messages
Three different stories struck interest with me over the past week. (#1) A recent study from Pew Internet found that between April 2009 and...
Pump up your press kits with the right material
Press kits are a very important part of a media strategy for your station or group. Many situations such as trade shows, promotions, events,...
Americans are streaming as much as downloading music
Americans are now streaming as much music as they are downloading, according to NPD Group. According to an article in Evolver.fm and reported by...
An insider’s view of the FCC assignment and transfer process
RBR-TVBR spoke Taft Snowdon, the Media Bureau lawyer, his insight from the inside the FCC became a hot read especially his outlook and what trends are happening