13 More Insights on the Future of Mobile Content
Part 5 in a web series on the future of mobile technology: Don't hire desktop computer programmers to build mobile apps. Have a dedicated...
Radio can deliver leads, but it can’t deliver sales
I wonder if people in radio know that the wrap on Radio in DR circles is that radio can drive high volume of calls or leads but often radio leads hardly convert at a paltry level relative to TV and Online. As an
Reinvention Process: Re-Assess
Part Three in a Six Part Series: The past two weeks, we've been covering the topic of reinvention because it's a time of year when companies are planning
Susan Davenport Austin: Sheridan Broadcasting SVP/CFO (audio)
Sheridan Broadcasting Corporation was formed by the Davenport family in 1972. In 1991, SBC
Digital doesn't mean death to radio: Five strategies
Five strategies for today’s radio organizations to take more digital dollars: Speculation is rampant about the “dying” medium of commercial radio in an evolving...
Mobile Banking: A Growing and Lucrative Market
Time to sit down with your local bank marketing departments and show them the real world of how today's consumers are doing their
Evaluating the effectiveness of ratings special reports
A lot of stations are doing rating period postmortems right now. Smart stations will gather all the ratings special reports and promotion, then compare...
Part 2: The Process of Reinvention–time to reflect
Part Two in a Six Part Series: Last week we introduced the idea of reinventing yourself or your business as it's a time of year when people and companies
Prt 3: Traffic & Rev Mgmt Systems: Dashboards or data-mining tools that can be...
An anonymous television client asks if the software systems offer a dashboard or
Storytelling to share company values…and effective collections practices
Abe WalkingBear Sanchez, principal of A/R Management Group, Inc., describes the role that a company
Overcoming the hijackers: How to retake control of your local direct rates
“Our market’s different,” says the manager of a medium-market station. “Increased competition, the bad economy and little agencies are driving our local direct rates...
There is a food fight going on, Seize the moment
Get your ideas around grocery stores and make a solid marketing presentation because there is an all-out food fight. Tip 1: to take to your local grocery
Part 1: Traffic & Revenue Mgmt Systems: Improving the logistics of reporting
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked
The Process of Reinvention – the need to reinvent
Article 1 of a 6-Part Series: It