That’s a wrap on your station marketing
A cool marketing tactic that not enough radio and television stations take advantage of are vehicle wraps. There are plenty opportunities for gaining additional...
Bottom-line benefits for providing better customer service to advertisers
I think most of us agree with the axiom that it
How to emotionally connect with consumers
From his forthcoming new book, Think like an Adman and Sell like a Madman: My seatmate on recent flight was a sales manager working...
Get ahead of the curve on holiday spend trends (Video)
Easter, Mother's Day and Father's Day will see over $37 billion dollars spent by consumers. Key categories is your bench mark for local ad dollars
Your daily deal could soon be a daily dud
Recently, MediaPost presented an article touting how lucrative the “daily deal” concept has become for media companies. The program, as you well know, includes...
Urbanski: Blazing a new trail in Talk Radio
Westwood One launched
The importance of using talking points in commercials
From his new book for local business owners, Think like an Adman and Sell like a Madman: People usually don
Secrets from the creative side
Here are five points I presented at the Business School at the University of Richmond awhile back to help Business students understand some factors they may not have learned in class
The Frightening Brand – How Luxury Products Intimidate You Into Loving Them
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
A New Digital Strategy for Radio: Is Revenue Sharing for Me?
The short answer is
Details on the Travelers Information Service
Did you ever wonder about those little radio stations along the parkway that offer you traffic tips, or the ones that tell you where...
Escaping Reality – Building Brands on a Fantasy
American Express has a secret club that you and I will never experience. Sure, you may have an American Express Gold, or even Platinum...
Brand with promo items that fuel your tribe
Promotional items are a great way to keep your station call letters or company name brand in the mind of your audience and customers...
Traffic and Rev Mgmt Systems: Part 3: Using the systems remotely
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the...
Traffic and Rev Mgmt Systems: Part 2: How Mac-compatible are they?
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...