Best Practices On Being Known For Social Good
In this guest RBR + TVBR Intelligence Briefing from Karla Jo Helms, the head of a public relations firm, how the media can restore goodwill back into the graces of public opinion is tackled. The author calls on her firsthand experience of protecting revenue erosion while mastering the keys for "CSR for the Broadcast Industry."
A New Year Brings New Opportunities For Radio
In November 2009, Chuck Francis, as the owner of Remerge Media, penned a Media Information Bureau column on how radio can capitalize as "an effective and affordable marketing vehicle." Eleven years later, Francis is the founder and owner of Take & Bake Marketing — and his words still matter to an industry seeking to rebound from COVID-19.
‘We Need To Take Another Step Forward in the World of Measurement.’
In this exclusive column, LeadsRx CEO and Co-Founder AJ Brown says the radio industry "was on the bleeding edge" and broadcasters were the first pervasive users of marketing attribution to measure campaign effectiveness. Thus, they have led in the creation of an industry around ad measurement and tracking customer journeys valued by marketers.
The Problem with One-Word Coverage Promises
In the world of entertainment, the goal is to convey the depth and complexity of the story line
The Breakdown of Breaking News
What constitutes “breaking news” these days, anyway? That’s what a colleague asked me after the botched reports of the Supreme Court ruling on health...
Deep Dive Post-Atlanta
The PPM deep dive from Atlanta with Clark Smidt.
Social Media News Consumption: A Small Year-Over-Year Dip
As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020.
Advertising opportunity: Homeowners insurance companies
Talk about an industry that needs to improve its public image. An annual survey by J.D. Power and company has found that consumer satisfaction with homeowners insurance companies has fallen to a five-year low. Now in
‘The Bennerism Broadcast Wizdomics,’ Redux
Of the 57 pages of informational handouts Alternative Broadcast Inspector and Media Information Bureau featured columnist Ken Benner also carries with him when visiting every radio or TV station is one that he's pleased to share with RBR+TVBR readers today.
Reinvention Process: Reposition
We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of
Political campaign expert touts radio's advertising benefits
As candidates spend thousands of dollars on television ads, politicians shouldn't overlook the power of Radio ads
Dramatically Improve Your Sales with This Magically Worded Question
In an ideal sales encounter, the person doing the selling wants to speak to
A ‘Spectacular’ Q3 For Your Top Revenue Competitor
One company Wednesday reported "spectacular" Q3 2017 earnings results. It's a big company that you compete with. This company enjoyed revenue growth of 47% and ad revenue growth of 43%. But, something's troubling this giant in 2018, says prolific Wall Street investment professional Brian Wieser, Senior Research Analyst – Advertising at Pivotal Research Group. What's the issue? What does it mean for you? We let Wieser share, in his own words, how Facebook will be slightly hampered by issues you should be selling potential clients against.
Red Flags to Notice BEFORE Clients Leave
Customer experience expert Joseph Michelli tells managers what to look for before clients walk.
Arbitron looks at PPM device vs. smartphones (audio)
Since the early days of the Portable People Meter (PPM) broadcasters and Wall Street analysts have been asking whether Arbitron will switch from using...