In November 2009, Chuck Francis, in his former role as the owner of Remerge Media, penned a Media Information Bureau column on how radio can capitalize as “an effective and affordable marketing vehicle.” It was written at the height of a severe economic recession that resulted in lost jobs, and extreme share depreciation for publicly traded radio broadcasting companies.
Today, Francis serves as the founder and owner of Take & Bake Marketing — and his words still matter to an industry seeking to combat digital encroachment of its ad dollars.
