In November 2009, Chuck Francis, in his former role as the owner of Remerge Media, penned a Media Information Bureau column on how radio can capitalize as “an effective and affordable marketing vehicle.” It was written at the height of a severe economic recession that resulted in lost jobs, and extreme share depreciation for publicly traded radio broadcasting companies.
Eleven years later, Francis is nearly six years in to his role as the founder and owner of Take & Bake Marketing — and his words still matter to an industry seeking to rebound from the COVID-19 pandemic.
