Hiring, the vibe of the creative space and buzzwords
The art of hiring a creative team seems to be a lost one in most media. Obviously one of the big questions is “how...
Best practices for creating testimonial ads
It was one of the most daring and controversial ad campaigns of the past few decades - the Dominos "our pizza stinks" campaign. After...
Bubba directs his love to Internet radio (video)
RBR-TVBR talked with Bubba in 2011 and it seems he not only is on the right track as others have followed this year like Clear Channel and Cumulus joining at the iHeart hip. Bubba knows the internet - view the video and learn. Bubba is Right On!
Ten realities for radio
When it comes to digital strategies, traditional media has been slow to embrace the opportunity...radio lags farthest behind in adapting a coherent digital strategy and
Four ways to make social technologies relevant to your business
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be...
Maximizing web site buzz
Keeping users coming back for fresh web content requires a delicate balance. Comments have a big effect on traffic. If a story gets
Why the Internet doesn't matter anymore
The battle cry that has been resonating throughout the Internet world was that “video was theirs” once net neutrality passed and bandwidth increased. It...
Aligning IT to your business
How often do organizations design an operational strategy then acquire the systems to support it? Too often decisions that affect IT implementation and execution...
Quality, shock and a simple creative formula
Lettuce Entertain You (LEYE) is an extremely successful Chicago-based restaurant group. While dining at one of their restaurants last week
Social Media Marketing: Building from the relationship up, not the sale down
Love at first sight doesn't just happen to people, sometimes it happens to brands too. For myself, it was Frye boots. When I first...
That’s a wrap on your station marketing
A cool marketing tactic that not enough radio and television stations take advantage of are vehicle wraps. There are plenty opportunities for gaining additional...
Bottom-line benefits for providing better customer service to advertisers
I think most of us agree with the axiom that it
How to emotionally connect with consumers
From his forthcoming new book, Think like an Adman and Sell like a Madman: My seatmate on recent flight was a sales manager working...
Get ahead of the curve on holiday spend trends (Video)
Easter, Mother's Day and Father's Day will see over $37 billion dollars spent by consumers. Key categories is your bench mark for local ad dollars
Your daily deal could soon be a daily dud
Recently, MediaPost presented an article touting how lucrative the “daily deal” concept has become for media companies. The program, as you well know, includes...