Maximizing web site buzz
Keeping users coming back for fresh web content requires a delicate balance. Comments have a big effect on traffic. If a story gets
Why the Internet doesn't matter anymore
The battle cry that has been resonating throughout the Internet world was that “video was theirs” once net neutrality passed and bandwidth increased. It...
Aligning IT to your business
How often do organizations design an operational strategy then acquire the systems to support it? Too often decisions that affect IT implementation and execution...
Quality, shock and a simple creative formula
Lettuce Entertain You (LEYE) is an extremely successful Chicago-based restaurant group. While dining at one of their restaurants last week
Social Media Marketing: Building from the relationship up, not the sale down
Love at first sight doesn't just happen to people, sometimes it happens to brands too. For myself, it was Frye boots. When I first...
That’s a wrap on your station marketing
A cool marketing tactic that not enough radio and television stations take advantage of are vehicle wraps. There are plenty opportunities for gaining additional...
Bottom-line benefits for providing better customer service to advertisers
I think most of us agree with the axiom that it
How to emotionally connect with consumers
From his forthcoming new book, Think like an Adman and Sell like a Madman: My seatmate on recent flight was a sales manager working...
Get ahead of the curve on holiday spend trends (Video)
Easter, Mother's Day and Father's Day will see over $37 billion dollars spent by consumers. Key categories is your bench mark for local ad dollars
Your daily deal could soon be a daily dud
Recently, MediaPost presented an article touting how lucrative the “daily deal” concept has become for media companies. The program, as you well know, includes...
Urbanski: Blazing a new trail in Talk Radio
Westwood One launched
The importance of using talking points in commercials
From his new book for local business owners, Think like an Adman and Sell like a Madman: People usually don
Secrets from the creative side
Here are five points I presented at the Business School at the University of Richmond awhile back to help Business students understand some factors they may not have learned in class
The Frightening Brand – How Luxury Products Intimidate You Into Loving Them
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
A New Digital Strategy for Radio: Is Revenue Sharing for Me?
The short answer is