Media Info Bureau

Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?

If you think that introverts are shy and fearful of public speaking and extroverts are chatty and confident, you may be mistaken, says public relations veteran and "Zoom" expert Rosemary Ravinal. "I discovered early in my career that I’m an introvert," she writes. The tips in this column combine Ravinal's experiences with those of many colleagues and clients.

The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.

Analysts Robert Fishman and Michael Nathanson opine that the recent struggles at Netflix mean the business model isn’t as attractive as once thought. And, that's due to "the intensifying competition for time, attention and consumer spending." What does that mean for broadcast television station owners and managers?

"Hand and finger gestures amplify the impact of your spoken words by as much as five times," notes public relations veteran and "Zoom expert" Rosemary Ravinal. "In fact, people will remember more of what you said if you gesture while you speak." Learn more in this freshly penned column.

To little surprise, those between the ages of 18 and 24 are more likely than all adults to cut the cord. But, why? And does this signal a goodbye to "traditional TV" — including over-the -air channel consumption?

"Short attention spans in person and online compel us to do better when we want to engage people when we speak or set the stage for the featured guest who will follow," says Rosemary Ravinal. In her view, the introduction is the on-ramp for a powerful opening. Her latest column offers valuable tips for both main stage speakers and emcees.

What's the size, share and trend headline associated with social media advertising? It's a question many linear media sales associates should have the answer to, as it could help them better compete for dollars in an increasingly competitive space.

Not happy with the ratings data Nielsen provides your radio and/or television stations? Marketers are right there with you, it seems. That's according to the nation's dominant audience measurement and consumer data firm.

Have you ever felt that your heart just wasn’t into what you were presenting? "The motivation, attitude, and feeling you bring to speaking can be more important than what’s in your head," says "Zoom expert" and public relations industry professional Rosemary Ravinal. This latest column uncovers why heart-centered speaking is key to winning oration.

The information from Nielsen, which is mulling a takeover bid while shopping around for a better offer, offered the data in its first-ever "State of Play" report, which highlights the increasing boom of video content in both linear and streaming in recent years.

After a very particular year, 2021 marked the return to a kind of normality in the TV industry. Worldwide content has appealed to large audiences. At the same time, Médiamétrie of France finds that the digital revolution has created "a strong dynamic in the industry with all actors rethinking their models."

Eye contact is everything in public speaking in person and online. "It’s one of the characteristics of effective public speakers," says PR veteran Rosemary Ravinal, now a "Zoom expert." She says, "Creating positive and meaningful eye contact is important to engage your audience and help them remember more of what you said."

According to Statista, consumer spend on QSRs is expected to reach $296 billion this year. But, fast-food brands, just like other major TV and radio advertisers, are today navigating through the impact of inflation by responding to disintermediation, catering to customer experience and partnering with celebrities.

Growth in time spent with social networks among U.S. users will taper to 94 minutes in 2023, following a huge uptick in 2020. This, says eMarketer, comes after domestic social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.