“Generation Z” has never known a world without internet.
This has greatly shaped the relationship and behaviors around video content of all times among those between the ages of 10 and 25.
How these young consumers relate to long-form content, user-generated content and even eSports means a lot to today’s broadcast and cable TV programming, sales and leadership teams. Thus, this Horowitz Research study is a must-read, as it seeks to tell advertisers what they should consider when looking to engage “these politically aware digital natives” in a big year for political dollars.
