When one looks comparatively at the financial results for a media company, a year-over-year analysis is standard, rather than quarter-by-quarter — although the story of sequential growth was one told across the worst months of the COVID-19 pandemic.
For ad spend measurement, Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021.
But, by how much?
