Broadcasting stocks got hammered in Q3
RBR Exclusive: After a strong first quarter 2011 has been all downhill for broadcasting companies on Wall Street. Both the RBR Radio Index and...
Early look at holiday spending isn’t pretty
is this a picture of the holidays to be or a picture of a holiday that might be? There is definitely room for consumers to rally. Time to be creative in 'Pricing and Promotion' the two 'Ps' work hand in hand to rally reveneue.
2012 Engineering Budgets and Capital Expenditures
Top engineers discuss next year
An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...
Ways to Avoid a Self-Obsessed Marketing Strategy
If you want to build a deeply passionate emotional marketing campaign, it is important that you build the brand backwards. That means stripping away...
Consumer confidence up, but low
The level of consumer confidence being reported by BIGresearch in the wake of its latest monthly survey is up two points from August –...
Radio–what’s your deal?
Broadcasters forget or ignore that radio has natural advantages that are so different from the Internet platforms driven solely by email databases.
The Elephant in the Room at the NAB Convention
No aspect of the radio business is more vulnerable right now than that from the
Best Practices for Marketing Product Features
By its very nature commerce is competitive, and that means companies are going to gauge success by comparing themselves to other companies that sell...
The do’s and don’ts of online marketing, search and holiday prep
What are a few of the top trends you
Surveys say that employment growth will continue to inch forward
If there is one economic goal shared by Democrats and Republicans alike, it is getting America back to work. The differences arise when the...
The marketing plan core competency checklist
Marketing campaigns don't usually fail because they do too little, they fail because they do too much. This local TV ad assails you with...
Marconi Legends speak out
What makes it legendary? We also wanted to know the history; CBS Radio
Prospecting: You’re not doing it right
Two of the most preached practices for prospecting new advertisers are:
1. Monitor other radio station to hear who bought ads on the air
2. Flip...
Robert Wuhl takes Sports Talk up a notch (audio)
Robert told RBR-TVBR all about his radio show, how it