The do’s and don’ts of online marketing, search and holiday prep
What are a few of the top trends you
The marketing plan core competency checklist
Marketing campaigns don't usually fail because they do too little, they fail because they do too much. This local TV ad assails you with...
Marconi Legends speak out
What makes it legendary? We also wanted to know the history; CBS Radio
Prospecting: You’re not doing it right
Two of the most preached practices for prospecting new advertisers are:
1. Monitor other radio station to hear who bought ads on the air
2. Flip...
Robert Wuhl takes Sports Talk up a notch (audio)
Robert told RBR-TVBR all about his radio show, how it
Early look at 2012 US Senate races
One of the most exclusive organizations in this nation is the United States Senate. It is generally difficult to get in, particularly for residents...
Will You Pass "The Test" November 9th?
The only true way to find out if something works, or if someone is fulfilling the tasks set for them to do, is to...
How emotional marketing turned the Toyota Prius into a social revolution
San Francisco solar panel installers are reporting a particularly curious behavior - customers asking them to install panels on the wrong side of the...
Making a Groupon-style revenue sharing work for your clients
Groupon is making billions...so why aren’t you?—Part III. Revenue sharing programs for radio stations enjoy remarkable success because of this simple idea: folks love...
Filling up the tank can be a taxing proposition
The cost of doing business and the cost of living can vary widely from one state to another. Some states hit residents hard with...
A look at the latest trends in restructuring media companies
Case in point is Cox Media Group, which has undergone a consolidation of its newspaper and broadcast properties
The hurricane just blew through. You're off the air. Now what do you do?...
There are a lot of things that need to be done, but your first priority is to minimize and contain any infrastructure and storm...
The hurricane just blew through. You're off the air. Now what do...
The hurricane just blew through. You’re off the air. Now what do you do? There are a lot of things that need to be...
How Marketing Helps Us Feel Better about Doing Bad Things
I call it the side-salad delusion. It is the weird thinking that if you simply add a side salad to any meal, that meal...
Class of 2015 moving into the dorms
The annual Beloit College look at the surprising world of freshmen just entering college for the 2011-2012 school year is out, and as always,...