What liquor can teach us about smart marketing strategy
What is the most powerfully branded product sector in world? My pick would be the alcohol sector. Decades of masterful marketing has consumers wearing...
Copywriting: Just One of Your Many Hats
It is not uncommon for those in broadcast sales to wear many hats. You’re being asked to move inventory, set appointments, woo new prospects...
Selling CPM: How to kill local media
Key take away for local media and the NAB, RAB, TVB and the NAA: YAHOO! relied heavily on page views, commodity content and CPM
Silly Putty-powered ideas
If you think about it, Silly Putty is the physical embodiment of all the best characteristics of brainstorming and idea generation.
Top three holidays of the year on tap
There are holidays scattered throughout the year, brightening calendars during all four seasons. But the fourth quarter is the lucky host of the top...
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...
How to use emotional marketing to build a powerful marketing plan
What is emotional marketing? It is marketing that builds your ego. It makes you feel smarter, bolder, more sophisticated, or any other key emotion...
If you are not ready for some football, maybe you should be
Despite the labor turmoil that rocked the National Football League during the off-season and caused a late start to training camp, appreciation for the...
CRE "UX" study focusing on video-user experience
Gaining a deeper understanding of every facet of consumers
Broadcasting stocks got hammered in Q3
RBR Exclusive: After a strong first quarter 2011 has been all downhill for broadcasting companies on Wall Street. Both the RBR Radio Index and...
Early look at holiday spending isn’t pretty
is this a picture of the holidays to be or a picture of a holiday that might be? There is definitely room for consumers to rally. Time to be creative in 'Pricing and Promotion' the two 'Ps' work hand in hand to rally reveneue.
2012 Engineering Budgets and Capital Expenditures
Top engineers discuss next year
An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...
Ways to Avoid a Self-Obsessed Marketing Strategy
If you want to build a deeply passionate emotional marketing campaign, it is important that you build the brand backwards. That means stripping away...