Applying brain sciences to the art of marketing–Part I
According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s...
Best practices for marketing to the control freak that lives inside all of us
Are you just a wee bit of a control freak? Do you always clean off your desk before you go home? Does organizing your...
Consumer October sentiment more a trick than a treat
The BIGreasearch take on consumer confidence in October 2008 – right when the financial sector was in the midst of imploding – was 19%....
Stand by your brand
"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it...
Word-of-mouth is my best advertising (audio)
From our September, 2011 Manager's Business Report (MBR): How often have you heard those words spoken by an advertising prospect? What do you say...
What liquor can teach us about smart marketing strategy
What is the most powerfully branded product sector in world? My pick would be the alcohol sector. Decades of masterful marketing has consumers wearing...
Copywriting: Just One of Your Many Hats
It is not uncommon for those in broadcast sales to wear many hats. You’re being asked to move inventory, set appointments, woo new prospects...
Selling CPM: How to kill local media
Key take away for local media and the NAB, RAB, TVB and the NAA: YAHOO! relied heavily on page views, commodity content and CPM
Silly Putty-powered ideas
If you think about it, Silly Putty is the physical embodiment of all the best characteristics of brainstorming and idea generation.
Top three holidays of the year on tap
There are holidays scattered throughout the year, brightening calendars during all four seasons. But the fourth quarter is the lucky host of the top...
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...
How to use emotional marketing to build a powerful marketing plan
What is emotional marketing? It is marketing that builds your ego. It makes you feel smarter, bolder, more sophisticated, or any other key emotion...
If you are not ready for some football, maybe you should be
Despite the labor turmoil that rocked the National Football League during the off-season and caused a late start to training camp, appreciation for the...
CRE "UX" study focusing on video-user experience
Gaining a deeper understanding of every facet of consumers