Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...
How to use emotional marketing to build a powerful marketing plan
What is emotional marketing? It is marketing that builds your ego. It makes you feel smarter, bolder, more sophisticated, or any other key emotion...
If you are not ready for some football, maybe you should be
Despite the labor turmoil that rocked the National Football League during the off-season and caused a late start to training camp, appreciation for the...
CRE "UX" study focusing on video-user experience
Gaining a deeper understanding of every facet of consumers
Broadcasting stocks got hammered in Q3
RBR Exclusive: After a strong first quarter 2011 has been all downhill for broadcasting companies on Wall Street. Both the RBR Radio Index and...
Early look at holiday spending isn’t pretty
is this a picture of the holidays to be or a picture of a holiday that might be? There is definitely room for consumers to rally. Time to be creative in 'Pricing and Promotion' the two 'Ps' work hand in hand to rally reveneue.
2012 Engineering Budgets and Capital Expenditures
Top engineers discuss next year
An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...
Ways to Avoid a Self-Obsessed Marketing Strategy
If you want to build a deeply passionate emotional marketing campaign, it is important that you build the brand backwards. That means stripping away...
Consumer confidence up, but low
The level of consumer confidence being reported by BIGresearch in the wake of its latest monthly survey is up two points from August –...
Radio–what’s your deal?
Broadcasters forget or ignore that radio has natural advantages that are so different from the Internet platforms driven solely by email databases.
The Elephant in the Room at the NAB Convention
No aspect of the radio business is more vulnerable right now than that from the
Best Practices for Marketing Product Features
By its very nature commerce is competitive, and that means companies are going to gauge success by comparing themselves to other companies that sell...
The do’s and don’ts of online marketing, search and holiday prep
What are a few of the top trends you