Upfronts and NewFronts: What’s on the table for 2012–Part I (audio)
How this upfront is evolving to include new fronts and how that will affect dollars going to the traditional media networks.
NABJ makes a big push for diversity in network newsrooms
NABJ is doing more than just talking about what they consider the abysmal diversity numbers in newsrooms.
Using Disclosure Schedules: Confession is Good for the Soul
A cynical person reading this analysis of broadcast contract schedules by communications law expert John M. Pelkey of Garvey Schubert Barer might conclude that...
Who’s REALLY ahead of the curve?
Now…before bad things happen…is the time to plan – to have the strategy and resources in place -- to use every weapon in your information arsenal to serve your audience in times of crisis.
How to pick a slogan that’s motivating & memorable (video)
There was a faith that the right slogan could magically uplift even the most humdrum product.
Executive Interview: Jose Valle, President, Univision Radio (audio)
It was late March of 2011, not quite a year ago, that Jose Valle was named President of Univision Radio. In his time at...
Fast food companies score with consumers
Business research firm Temkin Group has taken a look at 206 companies in 18 business categories, and discovered that one of the very best...
The future of traditional advertising
Radio industry personnel need to open their eyes to it, too. This sure beats selling spots and banner ads
2012 marks the death of the set-top box
The challenge will be delivering programming and Internet-based content without relying on set-top boxes.
Indie artists and radio airplay
A vibrant conversation is going on at Digital Music News. Under the headline of "Study: A Majority of Musicians Are Making $0 from Streaming...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part III
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Emeril Lagasse: Best uses of attention grabbers & personal branding
How do you use star power effectively? Emotional marketing master Graeme Newell focuses in on how the Food Network leveraged Emeril Lagasse to significantly boost their brand.
Another positive indicator on consumer confidence
We keep our eyes on the material coming out on the economy, and there is no doubt that confidence in the likelihood of improvement...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part II
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part I
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...