Spot Monitoring: Capturing data is key to getting and keeping media buys–Part III
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Emeril Lagasse: Best uses of attention grabbers & personal branding
How do you use star power effectively? Emotional marketing master Graeme Newell focuses in on how the Food Network leveraged Emeril Lagasse to significantly boost their brand.
Another positive indicator on consumer confidence
We keep our eyes on the material coming out on the economy, and there is no doubt that confidence in the likelihood of improvement...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part II
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part I
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
What makes a good Local Sales Manager?
The impact of a Local Sales Manager on station growth and market growth cannot be overlooked. This position should not be set up as...
Essentials for simplifying a marketing message (video)
The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers
Broadcasters: Avoid having a Kodak moment
Many people have no doubt looked at the recent Chapter 11 filing from Kodak and tucked it into one of the old familiar narratives that have characterized the business of business for centuries
How Harley Davidson Commercials Make Us Feel Like Outlaws (video)
It's time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream...
Emmis' Patrick Walsh: Finding Silver Linings in the Impossible
The Financial Manager’s Perspective: Patrick Walsh (COO, CFO) joined Emmis in 2006, “just before the economy went to hell in a hand basket,” Walsh...
The Emotional Marketing Connection of Businessmen (video)
Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. ...
Consumers ready to spend on Valentine
Recession? What recession? To all appearances, consumers are going to take at least one day off from dealing with the sluggish economy and invest in making their loved ones
Randall Terry Abuse of Candidate Access Vol 2
In my last article, I addressed the issues presented by Randall Terry’s claim to be a legally qualified candidate for the Democratic Party nomination...
Randall Terry: Abuse of Candidate Access
Broadcasters facing presidential primary contests across the country have been faced with a difficult decision from an issue advocate seeking to ban legal abortion. ...
Looking beyond holidays events into 2012
From our December, 2011 Manager's Business Report (MBR): We looked at a BIGnsights/National Retail Federation chart of spending plans for Valentine’s Day 2011, and...