Executive Interview: Jose Valle, President, Univision Radio (audio)
It was late March of 2011, not quite a year ago, that Jose Valle was named President of Univision Radio. In his time at...
Fast food companies score with consumers
Business research firm Temkin Group has taken a look at 206 companies in 18 business categories, and discovered that one of the very best...
The future of traditional advertising
Radio industry personnel need to open their eyes to it, too. This sure beats selling spots and banner ads
2012 marks the death of the set-top box
The challenge will be delivering programming and Internet-based content without relying on set-top boxes.
Indie artists and radio airplay
A vibrant conversation is going on at Digital Music News. Under the headline of "Study: A Majority of Musicians Are Making $0 from Streaming...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part III
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Emeril Lagasse: Best uses of attention grabbers & personal branding
How do you use star power effectively? Emotional marketing master Graeme Newell focuses in on how the Food Network leveraged Emeril Lagasse to significantly boost their brand.
Another positive indicator on consumer confidence
We keep our eyes on the material coming out on the economy, and there is no doubt that confidence in the likelihood of improvement...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part II
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part I
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
What makes a good Local Sales Manager?
The impact of a Local Sales Manager on station growth and market growth cannot be overlooked. This position should not be set up as...
Essentials for simplifying a marketing message (video)
The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers
Broadcasters: Avoid having a Kodak moment
Many people have no doubt looked at the recent Chapter 11 filing from Kodak and tucked it into one of the old familiar narratives that have characterized the business of business for centuries
How Harley Davidson Commercials Make Us Feel Like Outlaws (video)
It's time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream...
Emmis' Patrick Walsh: Finding Silver Linings in the Impossible
The Financial Manager’s Perspective: Patrick Walsh (COO, CFO) joined Emmis in 2006, “just before the economy went to hell in a hand basket,” Walsh...