Deal Tips: Never on Sunday, and Maybe Never on Friday Either
John M. Pelkey, Garvey Schubert Barer
The goal of any broadcast sales agreement is to reach that wondrous day on which the parties finally close...
The Politics of the Television Audience
Pundits and watchdogs can’t stop talking about political advertising – and in particular, they can’t stop talking about the amount of money that is...
The Co-Op Cycle of SUCCESS
There are over 50 billion dollars made available by manufacturers for co-op advertising annually. Over one third of those funds go unused for various...
Inside the Pandora Media numbers
RBR-TVBR analysis
Wall Street doesn’t like surprises – at least, not negative ones – so Pandora Media’s stock was beaten up after it reported...
License Renewals: Is it time to come clean with the FCC?
As renewal filing deadlines move across the land, broadcasters are rediscovering their duty to disclose any violations of existing rules. The duty is required...
When to get up and leave the client meeting
To heck with the rest of your proposal. GET UP AND LEAVE.
The Politics of the Radio Audience
A handy guide to buying and selling political advertising on America's radio stations.
Lotsa Money for Communications Attorneys
Communications attorneys are not only called upon to craft contracts governing the sale of broadcast properties – they are also brought on board when...
Tips on radio co-op opportunities
So how do you engage your prospect in the conversation? Easy, lets start with three leading questions that will engage the prospect into the co-op conversation with you.
Upfronts and NewFronts: What’s on the table for 2012–Part II (audio)
When might networks start streaming their content in real time, full time and what might the effects be on audience numbers?
Upfronts and NewFronts: What’s on the table for 2012–Part I (audio)
How this upfront is evolving to include new fronts and how that will affect dollars going to the traditional media networks.
NABJ makes a big push for diversity in network newsrooms
NABJ is doing more than just talking about what they consider the abysmal diversity numbers in newsrooms.
Using Disclosure Schedules: Confession is Good for the Soul
A cynical person reading this analysis of broadcast contract schedules by communications law expert John M. Pelkey of Garvey Schubert Barer might conclude that...
Who’s REALLY ahead of the curve?
Now…before bad things happen…is the time to plan – to have the strategy and resources in place -- to use every weapon in your information arsenal to serve your audience in times of crisis.
How to pick a slogan that’s motivating & memorable (video)
There was a faith that the right slogan could magically uplift even the most humdrum product.