Five signs that your advertisers’ ads aren’t working
You most likely see yourself as a broadcast sales person. Your local advertisers, however, see you as a marketing professional. In other words, they...
Magic Numbers for Local Broadcast Sales
Numbers are a funny thing. For example, the number 37 is the only number (besides one) that can be wholly divided into 111 and...
Peter Kosann, Compass Media Networks CEO
Peter Kosann, former Westwood One CEO and former COO of Connoisseur Media, launched Compass Media Networks in January 2009 with the mission of “providing...
iHeartRadio vs. Pandora and the future of radio
RBR-TVBR News Analysis:
The announcement that 570 Cumulus Media stations in 120 markets will be available on Clear Channel’s iHeartRadio platform, in exchange for Clear...
Oldies, Consumers and Retail
Introducing the Oldies study
This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...
Top 40/Pop, Consumers and Retail
If you’d like to have access to younger women, this is the format group for you! It is the number one
News Radio, Consumers and Retail
News radio is a serious format attracting serious individuals with serious money to spend.
Country, Consumers and Retail
Introducing the Country Radio study
Radio stations using a Country format are used by a large number of Americans, and a surprisingly large proportion of...
Hip-Hop, Consumers and Retail
Introducing the Hip-Hop Radio Study
Radio stations using a Hip Hop format attract a very high proportion of African American listeners, a large number of...
News TV, Consumers and Retail
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of
Drama TV, Consumers and Retail
Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically
Movies on TV, Consumers and Retail
Introduction to the TV Movie programming report
Just about everybody eventually watches a movie on television – 94.5%, according to this report. Since almost everybody...
TV Sitcoms, Consumers and Retail
Introduction to the Sitcom programming report
Three fourths of all Americans watch a sitcom on at least an occasional basis. But the core audience consists...
Sports TV, Consumers and Retail
Introduction to the Sports programming report
According to conventional wisdom, men are generally believed to be more difficult to reach than women. But if that’s...
Purposes and Pitfalls of Letters of Intent
Letters of Intent, sometimes referred to as "memorandums of understanding," are frequently used in media transactions and are pre-contractual documents that set forth certain...