Top 40/Pop, Consumers and Retail
If you’d like to have access to younger women, this is the format group for you! It is the number one
News Radio, Consumers and Retail
News radio is a serious format attracting serious individuals with serious money to spend.
Country, Consumers and Retail
Introducing the Country Radio study
Radio stations using a Country format are used by a large number of Americans, and a surprisingly large proportion of...
Hip-Hop, Consumers and Retail
Introducing the Hip-Hop Radio Study
Radio stations using a Hip Hop format attract a very high proportion of African American listeners, a large number of...
News TV, Consumers and Retail
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of
Drama TV, Consumers and Retail
Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically
Movies on TV, Consumers and Retail
Introduction to the TV Movie programming report
Just about everybody eventually watches a movie on television – 94.5%, according to this report. Since almost everybody...
TV Sitcoms, Consumers and Retail
Introduction to the Sitcom programming report
Three fourths of all Americans watch a sitcom on at least an occasional basis. But the core audience consists...
Sports TV, Consumers and Retail
Introduction to the Sports programming report
According to conventional wisdom, men are generally believed to be more difficult to reach than women. But if that’s...
Purposes and Pitfalls of Letters of Intent
Letters of Intent, sometimes referred to as "memorandums of understanding," are frequently used in media transactions and are pre-contractual documents that set forth certain...
Deal Tips: Never on Sunday, and Maybe Never on Friday Either
John M. Pelkey, Garvey Schubert Barer
The goal of any broadcast sales agreement is to reach that wondrous day on which the parties finally close...
The Politics of the Television Audience
Pundits and watchdogs can’t stop talking about political advertising – and in particular, they can’t stop talking about the amount of money that is...
The Co-Op Cycle of SUCCESS
There are over 50 billion dollars made available by manufacturers for co-op advertising annually. Over one third of those funds go unused for various...
Inside the Pandora Media numbers
RBR-TVBR analysis
Wall Street doesn’t like surprises – at least, not negative ones – so Pandora Media’s stock was beaten up after it reported...
License Renewals: Is it time to come clean with the FCC?
As renewal filing deadlines move across the land, broadcasters are rediscovering their duty to disclose any violations of existing rules. The duty is required...